eBook How to Market Design Consultancy Services: Finding, Winning and Keeping Clients download
by Shan Preddy
Author: Shan Preddy
Publisher: Gower Pub Co (August 1, 1997)
ePub: 1795 kb
Fb2: 1768 kb
Other formats: mbr txt doc mobi
Category: Work and Money
Subcategory: Small Business and Entrepreneurship
Decorative Arts & Design. Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff.
Decorative Arts & Design. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader.
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How to establish your market positioning; Who wants you? How to define your target markets; Why should they bother? .
How to establish your market positioning; Who wants you? How to define your target markets; Why should they bother? Developing sales propositions; How will they find out about you? .
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Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator.
Start your marketing thinking before you start your business,’ says Shan Preddy, a partner at Preddy & Co, which specialises in business management. It is important to be clear about what you’re offering and who you are offering it to. Target your market – either offer a general product or service to a wide audience or a more focused product or service to a niche market. Communication style – how do your clients think/talk?, Networking – where can you.
and Prendergast, . 1996) Marketing and Professional Service: The Case of Consultancy Engineering, The Service Industries Journal, Vol. 16 No. 4, pp. 544-562 Preddy, S. (2004) How to market Design Consultancy Services: finding, winning, keeping and developing clients, 2nd ed, Gower Publishing Limited, Aldershot Lerner, A. (2009) Marketing your Design Firm: How to brand. yourselves as well as you brand your clients.
In this course he'll cover everything from marketing, estimating different types of jobs, presenting your images both online and face-to-face as well as how to go about setting up meetings with ad agencies and in-house brands. How to Build Your Brand.