eBook CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time download
by Paul Greenberg
Author: Paul Greenberg
Publisher: Mcgraw-Hill Osborne Media; 2nd edition (May 16, 2002)
ePub: 1678 kb
Fb2: 1938 kb
Other formats: mobi docx azw lit
Category: Work and Money
Subcategory: Processes and Infrastructure
Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. CRM at the Speed of Light reveals winning strategies for leveraging the latest technologies to acquire and retain customers, even when the competition is fierce. The problem with CRM is not that it is a strategy that relies on a technology, but that the landscape is complex and mined with pitfalls.
Just having read Paul Greenberg’s CRM at the Speed of Light, I realize how many secrets can be hidden in one field . Paul Greenberg explains in the first part that the era of the social customer has come.
Just having read Paul Greenberg’s CRM at the Speed of Light, I realize how many secrets can be hidden in one field of expertise and in one book. He makes his points why collaboration with the customer is a prerequisite but also that CRM is still operational. Lots of mini-conversations that inspires or intrigues one, presented clearly.
Customer relations, Electronic commerce, Klantgerichtheid. New York : McGraw-Hill/Osborne. Books for People with Print Disabilities. Internet Archive Books. Uploaded by MishelP-loader on August 31, 2010. SIMILAR ITEMS (based on metadata).
the Speed of Light: Capturing and Keeping Customers in Internet Real Time .
Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. Authors: Paul Greenberg. Countless books have been written about how to make customers happy and acquire new ones. Companies do satisfaction surveys, attend seemingly endless seminars, virtually anything to give them a leg up on the competition and make their customer base an impenetrable force, rather than a weakness to be exploited. That's why Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the cloudsof hype and marketing mumbo jumbo.
Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth . Find out why Paul Greenberg was named the CRM influencer by InsideCRM.
Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Praise for CRM at the Speed of Light " is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business.
Paul Greenberg's best-selling CRM book, CRM at the Speed of Light, examines and defines the role of. .
Paul Greenberg's best-selling CRM book, CRM at the Speed of Light, examines and defines the role of CRM in the enterprise. In Chapter 4, "CRM Strategy: So Many Choices, So Little Time," Greenberg outlines the various elements involved in setting a successful CRM strategy. If your CRM strategic objectives involve customer satisfaction, it probably pays to find out from the customers what satisfies them, doesn't it? Additionally, customer-facing processes dominate most organizations - sales, marketing, customer service, and even human resources and finances to some extent are among those examples.
Greenberg, . CRM at the speed of light: capturing and keeping customers in internet real time, 2nd edn. McGraw-Hill Book, California (2002)Google Scholar. 4. Kalakota, . Robinson, . E-business . roadmap for success. From the Book:Everyone knows that customers are the critical component of a successful business, if for no other reason than people tell you all the time.
Format Hardback 688 pages.
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Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.