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eBook CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time download

by Paul Greenberg

eBook CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time download ISBN: 0072224169
Author: Paul Greenberg
Publisher: Mcgraw-Hill Osborne Media; 2nd edition (May 16, 2002)
Language: English
Pages: 480
ePub: 1678 kb
Fb2: 1938 kb
Rating: 4.2
Other formats: mobi docx azw lit
Category: Work and Money
Subcategory: Processes and Infrastructure

Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

Customer Relationship Management, a strategy that leverages very advanced technologies is the way to cut to the 21st Century business chase. To do that, though, you need to read CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. CRM at the Speed of Light reveals winning strategies for leveraging the latest technologies to acquire and retain customers, even when the competition is fierce. The problem with CRM is not that it is a strategy that relies on a technology, but that the landscape is complex and mined with pitfalls.

Just having read Paul Greenberg’s CRM at the Speed of Light, I realize how many secrets can be hidden in one field . Paul Greenberg explains in the first part that the era of the social customer has come.

Just having read Paul Greenberg’s CRM at the Speed of Light, I realize how many secrets can be hidden in one field of expertise and in one book. He makes his points why collaboration with the customer is a prerequisite but also that CRM is still operational. Lots of mini-conversations that inspires or intrigues one, presented clearly.

Customer relations, Electronic commerce, Klantgerichtheid. New York : McGraw-Hill/Osborne. Books for People with Print Disabilities. Internet Archive Books. Uploaded by MishelP-loader on August 31, 2010. SIMILAR ITEMS (based on metadata).

the Speed of Light: Capturing and Keeping Customers in Internet Real Time .

Crm at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. Authors: Paul Greenberg. Countless books have been written about how to make customers happy and acquire new ones. Companies do satisfaction surveys, attend seemingly endless seminars, virtually anything to give them a leg up on the competition and make their customer base an impenetrable force, rather than a weakness to be exploited. That's why Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the cloudsof hype and marketing mumbo jumbo.

Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth . Find out why Paul Greenberg was named the CRM influencer by InsideCRM.

Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Praise for CRM at the Speed of Light " is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business.

Paul Greenberg's best-selling CRM book, CRM at the Speed of Light, examines and defines the role of. .

Paul Greenberg's best-selling CRM book, CRM at the Speed of Light, examines and defines the role of CRM in the enterprise. In Chapter 4, "CRM Strategy: So Many Choices, So Little Time," Greenberg outlines the various elements involved in setting a successful CRM strategy. If your CRM strategic objectives involve customer satisfaction, it probably pays to find out from the customers what satisfies them, doesn't it? Additionally, customer-facing processes dominate most organizations - sales, marketing, customer service, and even human resources and finances to some extent are among those examples.

Greenberg, . CRM at the speed of light: capturing and keeping customers in internet real time, 2nd edn. McGraw-Hill Book, California (2002)Google Scholar. 4. Kalakota, . Robinson, . E-business . roadmap for success. From the Book:Everyone knows that customers are the critical component of a successful business, if for no other reason than people tell you all the time.

Format Hardback 688 pages.

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Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.

Comments: (7)
Fearlessrunner
I really don't even remember ordering this book or reading it but, it might be good it might not. You need to find out yourself
Huston
This a book that's not terribly insightful about CRM. It's a broad brush overview of commercial applications in the space and some conventional wisdom. Found it to have much repetitious pedantic pages. Wished that there were more discussion on business process and best practices.
Domarivip
Book was virtually new and it came on time . It was excellent packaging. Will buy again from this store.
Kahavor
This book covers in depth the current CRM and eCRM software on the market. The author covers the theory behind CRM at the start then moves through the precurors of CRM such as Sales Force Automation software. Other topics covered are: sales management, marketing automation, personalization, partner relationship , call centers and integration with ERP applications. The focus of the book are current CRM packages which are Internet(e-business) enabled. The best part of the book are the detailed reviews of current CRM packages based on the authors experience. The author also reviews the company behind each CRM package and exposes its strategy for the future. This is a cutting-edge book detailing all the current CRM packages and anybody interested in CRM, e-CRM or e-business will benefit from reading this book. Relative to other books in the area this is first-class because of the reviews of all the software. Also, the appendix comes with list of current CRM web-sites and web- virtual communities.
Welen
When was the last time you read a business book written by an industry insider, and was so captivated by the book's content that you couldn't put the book down?? Well, author Paul Greenberg treats the reader to such a rare experience.
Whether you're the CEO of a company concerned about customer loyalty/profitability, a project leader charged with selecting and imlementing a CRM initiative, or a consultant within the CRM industry, this book is for you.
The biggest challenge the Business/CRM world faces today is understanding the delineation between CRM as a business strategy, and CRM as an enabling technology. No easy task! But Paul Greenberg clarifies this with incredible ease.
The author also, with zero techno-geek language, provides significant insights into areas of CRM such as: What IS CRM/What is it NOT?,Why your company needs CRM!!, ECRM versus CRM(a topic in the business world that seems to be strewn with much confusion), Who the real CRM players are....and why they are REAL, and What roles the internet and wireless applications are playing today, and in the future, and much, much more.
So if you're looking to become "CRM literate", or want to add to your CRM knowledge base, and want to actually have fun doing it-Paul's book is interspersed with humorous tidbits- GO BUY THIS BOOK!!
Nirn
As a relatively new consultant in the CRM world its hard to know exactly how CRM fits in its broadest scope. Trying to decipher CRM piece by piece can cause migrains the size of Mount Olympus. Mr. Greenberg's book brings all of the components together and presents them in an easy to understand often times humorous way. If you want to know how the seperate disciplines of CRM interact with one another as well as the existing systems of a company and why this is of benefit to a company, then this book is a must read. Or, if you just want to know what the heck CRM is, who the major players are and where the future of the industry is going, it is an irreplacable tool. I recomend this book to anyone who remotely deals with the CRM industry.
Whiteflame
A very good book.. but let's get some passion back in there! Real people and real relationships don't live in the software - the software has to support the human warmth and empathy that we can have between us and our customers.
An author like Max Mckeown captures that passion and the organisational and technological practicalities required to build processes around people rather than force innocent people to fit into the software that we buy.
E-Customer & Why They Don't Buy have made a big impact in Europe but are only just starting to get the recognition that they deserve in the USA. One day they will be regarded as classics!
Buy a copy and check out ... for more about a new kind of thinker.
I also read Dick Lee's book, The CRM Survival Guide. I found both books excellent in illustrating the CRM industry and landscape from slightly different perspectives and writing styles. I've been a Technical Project Manager for large and small CRM projects since 1997, before the phrase CRM was coined. I highly suggest both books. The content of these books is very relevant and provide the essentials to a successful CRM initiative. But beware, the CRM landscape changes by the week and a small number of points in both these books are now outdated.