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eBook Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement download

by John; Mosscrop Pip; Frazer-Robinson John Frazer-Robinson

eBook Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement download ISBN: 0749424184
Author: John; Mosscrop Pip; Frazer-Robinson John Frazer-Robinson
Publisher: Kogan Page Ltd; 2Rev Ed edition (1997)
Language: English
Pages: 368
ePub: 1127 kb
Fb2: 1747 kb
Rating: 4.1
Other formats: rtf doc mbr azw
Category: Work and Money
Subcategory: Processes and Infrastructure

John Frazer-Robinson.

John Frazer-Robinson.

John Frazer-Robinson is a marketing, sales and business strategy consultant and a globally acknowledged authority in customer-centred activity. He is considered one of the world's leading practitioners of direct and customer-driven marketing including the integration of sales, marketing and service.

His hugely readable book shows how to turn an organization into a truly . This practical 'bible' on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.

His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the 'miracles' happen naturally: sales go up, costs go down. Category:Business & Economics, Customer Service. Publisher: Publication Date:01/10/1999.

Find many great new & used options and get the best deals for Total Quality Marketing: What Has to. .Sales & Marketing Paperbacks Books. Marketing Paperback Adult Learning & University Books.

Argues that awareness of quality is low in the field of sales and marketing, despite its prevalance as both theory and practice in other areas of business during the 1980s. Topics covered include training, pay and motivation, recruitment, corporate and departmental restructuring.

By (author) John Fraser-Robinson, By (author) Pip Mosscrop. Whether in terms of customer service or the ways marketing departments and companies work internally, there is scant regard for quality, but an undue respect for quantity

By (author) John Fraser-Robinson, By (author) Pip Mosscrop. Whether in terms of customer service or the ways marketing departments and companies work internally, there is scant regard for quality, but an undue respect for quantity. This contorts the way they perform, and, the author argues, jeopardizes their future. Having assessed the current scene, the author puts forward a series of solutions relevant to every area of the sales and marketing mix. Topics covered include changes at board level, training, pay and motivation, recruitment, and corporate and departmental restructuring.

This book hits the perfect sweet spot that makes it the ideal tool for agency owners to get everyone in the organization on the same page while also prompting deeper thinking for the most savvy marketers. The opening chapters do an outstanding job of outlining the power of data-driven (versus "creative" or "seat of the pants") marketing practices.

That could drive increased business. Clearly someone in management was trying to increase profits by compromising the customer experience. We stopped going to the restaurant, and we used to dine there more than fifty times per year. The restaurant no longer exists. Lesson For Your Business. Fogo De Chão offers a great lesson for any business.

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Here is one of the most common - but avoidable - problems in business. If you knew which areas of your service or product people thought were inferior to the competition, that might go a long ways to showing you what to improve - and where you can find some easy profits. The fact is, even really excellent marketers can have trouble when it comes to selling themselves.

Customer-Driven Marketing The Perfect Way to Increased Profits Through Marketing, Sales and . Customer-driven Marketing John Fraser-Robinson, John Frazer-Robinson, Pip Mosscrop Kogan Page, 1997 . catalog.

Customer-Driven Marketing The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement. John Frazer-Robinson. Product: book ISBN-10: 0-7494-1751-X ISBN-13: 9780749417512 Publisher: Kogan Page Year: 1996 Number of pages: 130 Weight: 299 gr Binding/Media: hardback.