eBook IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications download
by Kenneth E. Clow
Author: Kenneth E. Clow
Publisher: Prentice Hall; 4 edition (November 19, 2008)
ePub: 1561 kb
Fb2: 1981 kb
Other formats: txt lit mbr rtf
Category: Work and Money
Subcategory: Marketing and Sales
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Kenneth E Clow, Donald E Baack
Kenneth E Clow, Donald E Baack. Go to the company’s Web site
Kenneth E. Clow, University of Louisiana at Monroe
Kenneth E. Clow, University of Louisiana at Monroe. Donald E. Baack, Pittsburg State University. ISBN-13: 9780131060524.
Автор: Kenneth Clow Название: IMC PlanPro Handbook featuring IMC PlanPro Software Издательство .
Описание: "Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process.
Integrated Advertising, Promotion and Marketing Communications. Side by Side Plus 2A Student Book EAN 978013209.
IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications. EAN/UPC/ISBN Code 9780132090704.
Kenneth E. Clow; Donald E. Baack. Published by Prentice Hall (2008). ISBN 10: 013715416X ISBN 13: 9780137154166.
Integrated Marketing Advertising & Promotion. IMC in Practice The TELUS brand is featured throughout this book as an ongoing example. Integrated Advertising Promotion and Marketing Communications Clow 5th Tb. Creative Strategy in Advertising. eMarketing: The Essential Guide to Digital Marketing. It appears in every chapter and highlights how each component of marketing communicationsand indeed each chapter of this bookapplies to one overall objective for a major Canadian brand. This example enables students to see how the concepts in each chapter are applied in the same context and the same organization, which makes the overall picture much clearer.
Prior to earning his doctorate, Clow owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas
IMC-Integrated Marketing Communication. CORPORATE IMAGE Effective marketing communication starts with a clearly defined corporate image.
IMC-Integrated Marketing Communication. Corporate Image & Brand Management. The image summarizes what the company stands for and the position the company has established.
Palo Alto, Donald Baack, Kenneth E. Clow. With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end. show more.