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eBook How to Get the Best Advertising from Your Agency download

by Nancy Salz

eBook How to Get the Best Advertising from Your Agency download ISBN: 1556231075
Author: Nancy Salz
Publisher: McGraw-Hill Inc.,US; 2nd edition (May 1, 1988)
Language: English
Pages: 200
ePub: 1362 kb
Fb2: 1644 kb
Rating: 4.4
Other formats: doc mobi azw txt
Category: Work and Money
Subcategory: Marketing and Sales

Goodreads helps you keep track of books you want to read. Its easy once you have a few important insights, says Nancy L. Salz, who has been training managers at Fortune 100 companies to do just that since 1983

Goodreads helps you keep track of books you want to read. Start by marking How To Get The Best From Your Agency : Advertising, Interactive And Other Marketing Communications as Want to Read: Want to Read savin. ant to Read. Salz, who has been training managers at Fortune 100 companies to do just that since 1983. Now s When one ad can be 20 times more effective than another and one Web site can be 400 times more effective than another how do you lead your agency team to make certain youre a client who gets their best creative work?

best This hands-on book presents how to:—Quickly build a team relationship with your ad agency by using Salz's seven-step process —Lead the team through every stage of the development process-from briefing the agency to evaluating advertising to production —Compete successfully.

best This hands-on book presents how to:—Quickly build a team relationship with your ad agency by using Salz's seven-step process —Lead the team through every stage of the development process-from briefing the agency to evaluating advertising to production —Compete successfully with your agency's other clients for the time and enthusiasm of the agency people so you get. the best campaigns to generate increased sales.

- James A. Block, President, Block Drug Company. Nancy Salzs new book will certainly become part of the . agency people should heed her advice. Nancy L. Salz is President of Nancy L Salz Consulting, a New York City-based company founded in 1983 that specializes in marketing communications management training seminars and consulting. Its client are mostly Fortune 100 companies in packaged goods, technology, telecommunication, automotive and financial areas.

What has the author Nancy L Salz written? Unanswered Questions. How to get the best advertising from your agency' - subject(s): Advertising, Advertising agencies, Teams in the workplace.

A gothic novel it's not, although there are people in this world who will find romance in the title, ''How to Get the Best Advertising From Your Agency. When the book was described to them, both the American Association of Advertising Agencies and the Association of National Advertisers said that it seemed to take a previously untrod path. It is also sympathetic to brand managers, according to Miss Salz.

This hands-on book presents how to: -Quickly build a team relationship with your ad agency by using Salz's seven-step process. Or people who want to know how to get their agency teams to do the best work for them. Teen and Young Adult. Literature & Fiction. Mystery & Thriller.

Amazing how it described our day-to-day concerns. com User, March 24, 1999. I read this book because a former colleague recommended it. We were having problems dealing with our advertising agency-especially its creative people. My company would make what looked like a simple request, but we just could not get the results we wanted or expected.

I've worked for a small advertising agency so my answer will be mainly focused on. .

I've worked for a small advertising agency so my answer will be mainly focused on how the small guys do it. From what I saw there are few things that help acquire new clients (this is by no mean the ultimate list): 1. focusing on a specific industry (ex: tech, tourism. The best way to overcome not having a portfolio or experience is to get out and do things - then show they could work for others. 328 views · View 2 Upvoters. Time to pitch your campaign and make the sale!

You'll get a better idea of how the agency works, how well its employees work together and if you feel comfortable with the company's style and its .

You'll get a better idea of how the agency works, how well its employees work together and if you feel comfortable with the company's style and its employees. Also, request samples of work produced for other clients, and ask for 2 or 3 references from current or former clients.

Comments: (2)
invincible
My agency AE gave me this book so I was skeptical about it, to say the least. But I have found it enormously helpful. Salz just demystifies the whole marketer-agency relationship. I especially loved the quotes from people on both the agency and marketer sides of the business telling the truth about what they want and need from the other members of the team. Salz explains what challenges I face and how to meet them as I go through the steps of developing an ad. Now I know what to do to motivate my agency people. How to critique advertising. And I know what not to do, too. I found the book invaluable and recommend it highly to anyone who's new to working with an agency. Or people who want to know how to get their agency teams to do the best work for them.
Prinna
I read this book because a former colleague recommended it. We were having problems dealing with our advertising agency--especially its creative people. My company would make what looked like a simple request, but we just could not get the results we wanted or expected. It's simply uncanny how accurately Ms. Salz describes the advertiser-agency relationship as my company has learned to understand it! For awhile, her book became required reading for everyone in our advertising dept. "Our people" have a new-found respect for "their people," and the agency is already sending us work of a quality we had only dreamed of before.