eBook Handbook of Qualitative Research Methods in Marketing (Elgar Original Reference) download
by Russell W. Belk
Author: Russell W. Belk
Publisher: Edward Elgar Publishing (May 30, 2008)
ePub: 1787 kb
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Category: Work and Money
Subcategory: Marketing and Sales
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Handbook of Marketing Strategy Elgar Original reference - Продолжительность: 1:11 Ernestine Moran 1. .
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Published March 31st 2008 by Edward Elgar Publishing (first published August 1st 2006).
Elgar original reference. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in
Russell W. Belk Kraft Foods Canada Chair of Marketing, Schulich School of Business, York University .
Russell W. Belk Kraft Foods Canada Chair of Marketing, Schulich School of Business, York University, Toronto, Canada. Edward Elgar Cheltenham, UK Northampton, MA, USA. Russell W. Belk, 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher. p. cm. Includes bibliographical references and index.
reference book and a textbook. 08 MB·33,764 Downloads. 02 MB·7,914 Downloads. 122 Pages·2008·352 KB·7,481 Downloads.
* research paradigms such as grounded theory and semiotics* research contexts such as advertising and brands* data collection methods such as projectives and netnograph* data analysis methods such as metaphoric and visual analyses* presentation topics such as videography and reflexivity* applications such as ZMET applied to Broadway plays and depth interviews with executives* special issues such as multi-sited ethnography and research on sensitive topics.
Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.