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eBook Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology download

by Bill Bishop

eBook Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology download ISBN: 0002557401
Author: Bill Bishop
Publisher: Harpercollins Canada; illustrated edition edition (April 1, 1998)
Language: English
Pages: 270
ePub: 1818 kb
Fb2: 1680 kb
Rating: 4.9
Other formats: lit doc txt lrf
Category: Work and Money
Subcategory: Marketing and Sales

Unfortunately the book was first published in 1998, so the information is at least four years old. Furthermore, the author is much too pedantic for my tastes. He begins chapter 1 : "In the eigth century . when Homer wrote the The Odyssey.

Unfortunately the book was first published in 1998, so the information is at least four years old. If you are interested in expanding to international markets via the Internet, this book is unlikely to help.

for the Digital Age : Globalize Your Business with Digital and Online Technology.

Global Marketing for the Digital Age : Globalize Your Business with Digital and Online Technology.

Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Excellent Customer Service & Return policy. 24 7 Customer Service.

Building the Agile Business through Digital Transformation is a guide for . PDF Drive investigated dozens of problems and listed the biggest global issues facing the world today.

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Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Developments in digital technology and advancements in ecommerce . WEB AND MOBILE MARKETING: In the current digital age, it is important for companies to have a noticeable presence online, increasing usability.

Developments in digital technology and advancements in ecommerce have shaped the consumer market, creating a dynamic marketing evolution. DIGITAL STRATEGY: Gain the groundwork for the implementation of digital marketing approaches and apply the leading information technologies on the market which have recently transformed business models. WEB AND MOBILE MARKETING: In the current digital age, it is important for companies to have a noticeable presence online, increasing usability and profitability. Over 10 billion mobile users are predicted globally by 2020, causing the mobile platform to become one of the most crucial areas of digital marketing.

In the digital age, digital technologies allow for entirely new business. In the digital age, customers want to define on their own how to interact with organizations during their customer journeys. models such as platform-based business models or innovative decentral models. To turn their business model into reality, organizations require cross-functional. In this way, not only the firm is able to respond to market demands, but it also can re-use tools and technologies, allowing it to save costs and time (Urbach and Röglinger 2018).

Global Marketing For The Digital Age by Bishop Bill - Book - Paperback.

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Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.