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eBook Marketing, Copyright Update (Marketing Titles from Burrow) download

by James L. Burrow

eBook Marketing, Copyright Update (Marketing Titles from Burrow) download ISBN: 1133108148
Author: James L. Burrow
Publisher: Cengage Learning; 3 edition (April 27, 2011)
Language: English
Pages: 736
ePub: 1235 kb
Fb2: 1485 kb
Rating: 4.3
Other formats: txt lit mbr doc
Category: Work and Money
Subcategory: Marketing and Sales

James L. Burrow, P. has a background in marketing and human resource development.

James L. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years.

MARKETING 3E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success.

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Riassunto-marketing - Manuale delle soluzioni Marketing. 0Pages: 68. 68. 0. Summaries.

MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.