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eBook Brand Medicine: The Role of Branding in the Pharmaceutical Industry download

by Tom Blackett,Rebecca Robins

eBook Brand Medicine: The Role of Branding in the Pharmaceutical Industry download ISBN: 0333930983
Author: Tom Blackett,Rebecca Robins
Publisher: Palgrave Macmillan (April 27, 2001)
Language: English
Pages: 336
ePub: 1526 kb
Fb2: 1608 kb
Rating: 4.8
Other formats: lrf mbr lit azw
Category: Work and Money
Subcategory: Marketing and Sales

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Details (if other): Cancel. Thanks for telling us about the problem. Brand Medicine: The Role of Branding in the Pharmaceutical Industry.

This book by Interbrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. TOM BLACKETT is Group Deputy Chairman of Interbrand. He is the author of, Trademarks and the co-author of, Co-Branding, both published by Palgrave. REBECCA ROBINS is a Senior Consultant of Interbrand Healthcare in New York.

Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. 1. Poverty, International Migration and Asylum.

Blackett, Tom; Robins, Rebecca.

REBECCA ROBINS is a Senior Consultant of Interbrand Healthcare in New York. Branding and its potential within the pharmaceutical industry. Prior to joining the New York office, she worked in the London office of Interbrand for four years. Show all. Table of contents (19 chapters).

Related books: James J. (James Joseph) Walsh. (James Joseph) Walsh Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Rebecca Robins Tom Blackett. newSpecify the genre of the book on their own. Author: Rebecca Robins Tom Blackett. Title: Brand Medicine: The Role of Branding in the Pharmaceutical Industry. Help us to make General-Ebooks better!

Tom Blackett, Rebecca Robins. As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue.

Tom Blackett, Rebecca Robins. Drugs companies must change their methods of communication and g more on their direct relationship with the consumer. Brands and brand values will play a leading role in this process, as has been seen with products such asProzac and Viagra.

Brands and brand values will play a leading role in this process, as has been seen with products such as. .

Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Tietoja kirjoittajasta.

Brand Medicine: The Role of Branding in the Pharmaceutical Industry. By Tom Blackett and Rebecca Robins. Not one pharmaceutical brand or company name featured in this list

Brand Medicine: The Role of Branding in the Pharmaceutical Industry. Not one pharmaceutical brand or company name featured in this list. com and AOL had come into the reckoning. Perhaps this is not surprising – but for the pharmaceutical industry it should be a matter of some concern.

As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.