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eBook La estrategia del oceano azul/ Blue Ocean Strategy (Spanish Edition) download

by Renee Mauborgne,W. Chan Kim

eBook La estrategia del oceano azul/ Blue Ocean Strategy (Spanish Edition) download ISBN: 958450665X
Author: Renee Mauborgne,W. Chan Kim
Publisher: Norma S A Editorial; Translation edition (March 8, 2008)
Language: Spanish
Pages: 263
ePub: 1761 kb
Fb2: 1947 kb
Rating: 4.6
Other formats: mobi doc txt lit
Category: Work and Money
Subcategory: Marketing and Sales

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Find all the books, read about the author, and more. Are you an author? Learn about Author Central. W. Chan Kim (Author), Renee Mauborgne (Author).

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias.

Renée Mauborgne (Author).

Download it once and read it on your Kindle device, PC, phones or tablets. Renée Mauborgne (Author).

renowned professors W. Chan Kim and Renee Mauborgne . Chan Kim and Renee Mauborgne Systems Thinking, : Managing Chaos and Complexity: A Platform for Designing Business Architecture. 71 MB·2,146 Downloads·New!

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée Mauborgne Harvard Business School Press

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée Mauborgne Harvard Business School Press.

In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. Red oceans are all the industries in existence today – the known market space

In their classic book, Blue Ocean Strategy, W. Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.

Blue Ocean Shift (Book by Renée Mauborgne and W. Chan Kim) Book Summary in hinglish -By Udaan Ng. El concepto de la estrategia del océano azul Las claves de la estrategia de éxito empresarial para. Animação do livro Oceano Azul. Chan Kim) Book Summary in hinglish -By Udaan Ngo. UDAAN NGO. 25:34.

A estratégia do oceano azul

A estratégia do oceano azul. a question that forces you to think differently, as Prof Mauborgne explains. Yesterday at 12:56 AM ·. Renée Mauborgne talks about the influence of thinking on students and how the books (co-authored with W. Chan Kim) encourage students to ask different questions, not only about business but also life and career.

Book Details Author : W. Chan Kim,Renee Mauborgne Pages : 263 Binding : Paperback Brand : Brand: Verticales de Bolsillo ISBN : 958450665X. 3. Description Book by Kim, W. Chan, Mauborgne, Renee.

Pero centrándose en la competición y la Ventaja Competitiva, según Kim y Mauborgne, los eruditos, las compañías, y los consultores han no hecho caso de dos - y lejos má. .

Más que competir dentro de los límites de la industria existente o intentando robar a clientes a los rivales (Estrategía sangrienta o de Océano rojo) W. Chan Kim y Renée Mauborgne están sugiriendo La Estrategia Océano Azul: desarrollar nuevos mercados sobre la base del espacio desatendido lo cual hace la competición innecesaria. Pero centrándose en la competición y la Ventaja Competitiva, según Kim y Mauborgne, los eruditos, las compañías, y los consultores han no hecho caso de dos - y lejos más lucrativo - aspectos muy importantes de la estrategia: Encontrar y desarrollar océanos azules, y. Explotar y proteger los océanos azules.

El mejor libro sobre estrategia competitiva en mucho tiempo
Comments: (7)
Mr_Mix
Este libro rompe paradigmas categóricamente sobre los modelos tradicionales de creación de valor de una empresa y con una facilidad de implementación teórica,
Malanim
No aporta mucho detalle, recomendable leer el libro completo, la estrategia del océano azul.
Gardagar
This book helped me compare the company I work for with the competition.
Anasius
I really like this book because the content is precise, methodical and understandable.
Mavegar
muy buen libro
post_name
I enjoyed reading this new marketing scheme. It is something to analyze and consider this type of marketing to put it into practice regarding the type of business you are in.
Lightbinder
Excelente libro lo recomiendo. Aqui muestra la evolucione en el mundo de los negocios y de como permanecer en el tiempo.
Definitely an excellent bestseller book!!! The authors took the time to elaborate extensive research to finally launch this book into the market!!!