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eBook Relentless: The Japanese Way of Marketing download

by Ikujiro Nonaka,Johny K Johansson

eBook Relentless: The Japanese Way of Marketing download ISBN: 0750632089
Author: Ikujiro Nonaka,Johny K Johansson
Publisher: Butterworth-Heinemann (February 22, 2000)
Language: English
Pages: 208
ePub: 1870 kb
Fb2: 1639 kb
Rating: 4.4
Other formats: rtf mbr doc docx
Category: Work and Money
Subcategory: Marketing and Sales

Johansson and Nonaka do an impressive job of relating the inner aspects of the Japanese way of marketing to its outer practices. Their approach is scholarly, not popular; their argument is rigorous, though expressed in prose that's less than fluent.

Johansson and Nonaka do an impressive job of relating the inner aspects of the Japanese way of marketing to its outer practices. Above all, their insights seem sound, worthy of note by Western marketers at any level.

This book calls into question the most cherished ideas about Western marketing. Johansson and Nonaka are to be congratulated for vividly describing a radically different and highly successful marketing mind-set. Professor Philip Kotler, Northwestern University, . The subtitle is 'The Japanese way of Marketing'; yet the better subtitle could be 'The Japanese way of Doing business', as the author talk about the total aspects of doing business. Personally I do appreciate the dedication of many Japanese to their work, no matter you're a business man or a cook in a small resturant. The core essence is 'detail matters', 'execution matters'. Still, this is not new to me.

Johny K. Johansson (Author), Ikujiro Nonaka (Author). Overall, I found this book didn't provide new lessons for me. I think the reason why I felt unsatisfied is because I've contacted with Japanese culture quite often already; therefore, all those Japanese culture and working philosophy are familiar to me. As now I'm in Taiwan, actually I almost watch Japanese TV program everyday. Many of the programs introduced how Japanese conduct their business - from reviving a dying resturant to developing a winning lunch box for the train, so it's not new.

RELENTLESS is one of the better books I've read on Japanese marketing techniques and strategy. I highly recommend it for its inside perspective. As a Haas alumni, I noted that both authors, Professors Johansson and Nonaka, attended Berkeley. Teen and Young Adult. Literature & Fiction. Mystery & Thriller.

A trenchant analysis of Japanese marketing strategy in the international arena, it denotes a unique collaboration between Western and Eastern marketing expertise. Professors Johansson and Nonaka present their detailed study of Japanese life in general, and domestic marketing in particular, to reveal the imperatives of Japanese marketers abroad and to sum up the fundamental themes of Japanese marketing philosophy. By now, the scenario is familiar.

Relentless: The Japanese Way of Marketing by Johny K. Johanson and Ikujiro Nonaka New York: HarperCollins, 1996, 198 pagesGoogle Scholar

Relentless: The Japanese Way of Marketing by Johny K. Johanson and Ikujiro Nonaka New York: HarperCollins, 1996, 198 pagesGoogle Scholar. The Emerging Market of China’s Computer Industry by Jeff X. Zhang and Yan Wang Westport, CT: Quorum Books, 1995, 194 pagesGoogle Scholar. Authors and Affiliations. Victoria L. Crittenden.

Relentless book Ikujiro Nonaka. Mar 27, 2018 Alan rated it it was amazing.

No one ever heard of Lexus until it all but ran Mercedes off the road  . Details (if other): Cancel. No one ever heard of Lexus until it all but ran Mercedes off the road.

Relentless the Japanese way oof marketing. Relentless the Japanese way oof marketing. Johny K. Johansson Ikujiro Nonaka. Oxford: Buterwrth Heinemann. NA. Physical Description.

Relentless: The Japanese Way of Marketing, HarperBusiness: New York, 1996 (with Ikujiro Nonaka). Guilford, CT: The Dushkin Publishing Group, In. 1989. Excerpted in The Marketing Gurus: Lessons from the Best Marketing Books of All Time, Chris Murray, e. New York: The Penguin Group, 2006, p. 1-99.

Japanese managers believe that these data better reflect the behavior and intentions of flesh-and-blood consumers.

Germany had never heard of Lexus when suddenly the Japanese car had outsold Mercedes in Germany's own market. How did Lexus do it? The authors illustrate what is unique about the way the Japanese think about marketing, what sellers and buyers roles are, what customer satisfaction means, what a long-term relationship involves and what is most important in person-to-person selling. They also provide detailed analysis of how the Japanese design market-based products, do market research, set prices, advertise and construct channels of distribution. Ideal for companies competing with Japanese companies both here and in JapanIllustrates what is unique about the Japanese approach to marketing