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eBook Business Without Borders: A Strategic Guide to Global Marketing download

by Donald A. DePalma

eBook Business Without Borders: A Strategic Guide to Global Marketing download ISBN: 0471204692
Author: Donald A. DePalma
Publisher: Wiley; 1 edition (May 21, 2002)
Language: English
Pages: 288
ePub: 1396 kb
Fb2: 1212 kb
Rating: 4.6
Other formats: azw lrf docx doc
Category: Work and Money
Subcategory: Marketing and Sales

DePalma's book is much more than the sub-title "A Strategic Guide to Global Marketing" implies.

DePalma's book is much more than the sub-title "A Strategic Guide to Global Marketing" implies.

'Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. 'Now more than ever, managers need to make a strong business case for targeting global markets. Don DePalma writes from first- hand experience with dozens of companies, and he expertly weighs the challenges and the benefits of ‘going global.

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Date of issue: 12/20/2013. Registered as a media on May 3, 2014. Certificate: No. 1032.

From the Publisher: Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community.

Finding books BookSee BookSee - Download books for free. Category: Бизнес, Маркетинг. A Strategic Guide to Global Marketing.

Written by. Donald A. DePalma. 2 years, 9 months ago at Nov 11 10:02. Perfect for global marketing. Manufacturer: John Wiley & Sons Release date: 12 June 2002 ISBN-10 : 0471204692 ISBN-13: 9780471204695.

This International Entrepreneurship course and Global Business will .

This International Entrepreneurship course and Global Business will explore many dimensions and challenges of global venture creation and development.

Book Description: Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business. Think To Win: Unleashing The Power Of Strategic Thinking. The Great Convergence: Information Technology and the New Globalization.

Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines. Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business.
Comments: (7)
Zeks Horde
This is the quintessential go-to guide for international business. DePalma leverages his vast knowledge to teach us what we need to know to work in the global economy.

Rosemary Coates, President, Blue Silk Consulting
SlingFire
DePalma has produced a detailed, well-reasoned tour de force for companies who need to act on the globalization imperative. He touches on every aspect of the globalization process, including target market analyses, localization, internal corporate issues, and much more. Even companies who are well along in their efforts to operate globally (in every sense of the word) could learn a thing or two from DePalma's book.
He personalizes what could easily become a dry subject by regularly invoking a fictitious model protagonist named "Mira Vozreniya" - meaning "world view" in Russian (with tongue planted firmly in cheek) - to guide the reader through the intricate and complicated process of taking products global. His approach is hands-on, with many summarizing charts, tips, data points, and tools for would-be globalizers. And he spends significant time on the 8th Continent and web-related issues, in the process dispelling many a myth about the instant globality of a web presence. The book is filled with real-life examples of what to do and what not to do to be successful globally.
I heartily recommend this book to anyone who is, or soon will be, involved in the massive undertaking that is globalization in a corporate environment. There is a great deal to digest in DePalma's book (dare I say, too much?), but if companies implement even a fraction of what he lays out, they will do well for themselves.
Altad
"Business Without Borders" is the first e-business book focused specifically on globalization. Generally, publications dedicate a single chapter to the challenges associated with international marketing, project management and operations campaigns. This book is the first to promise and deliver an in-depth guide to launching and perfecting multi-market business initiatives.
An industry specialist, I have been waiting for a follow-up publication to DePalma's seminal White Paper, "Strategies for Global Sites", for years. DePalma authored that often-quoted paper as a Forrester Analyst in the late 90s. This is the follow-up that the industry has been waiting for, and I'm thrilled that it has been written by the same authority that first tackled the issue at Forrester.
The book builds upon the author's early work as an industry leader, and takes it a step further through well-selected case studies, stats, and interviews with leading execs. Further, it offers timely advice on financial justification in the current economic climate.
In summary, it is a seminal publication from a proven authority - a `must-buy' for any company (large or small) that is interested in optimizing return on their on/off-line program investment.
Bludworm
Having spent too many years of my professional career on personalization, I picked up this book to find out the personalization angle in e-business globalization. The author didnot disappoint me as the book succintly describes globalization as full-context personalization. However, the book is much more than this viewpoint. Mr. DePalma makes the business case for e-business globalization, and gives concrete steps for planning, implementing and measuring a globalization strategy. I liked both the content and its presentation. First, the author has a knack for getting to the gist of an issue such as 3 P's of global marketing. Second, the presentation is very precise with the right amount of details such as the elements required for correct language representation from scripts to encoding methods. Third, the material is action oriented as the example for when to use machine translation vs. human translation. Well done!
Aiata
DePalma's book is much more than the sub-title "A Strategic Guide to Global Marketing" implies. It really addresses the strategic and tactical changes a company must go through internally in order to reap benefits from the world-wide marketplace. The first big "thread" that is important to me in the book is that globalizing a company is a process that needs to be worked through - you can't just mandate it into existence. You can't go into the process with the right answers ahead of time - they have to be discovered by going through the process. The second is that the effort requires corporate commitment: it requires a comprehensive and unified view, high-level corporate buy-in and support, and a person accountable for making it all happen. His concept of the Chief Globalization Officer (CGO) is precisely the answer most companies need. I highly recommend the book to globalization neophytes and experts alike.
Xarcondre
This book should appeal to virtually anyone with a stake in globalization and localization. Companies embarking on (or actually engaged in) the task of globalizing their Web-based business activities get a full view of the business issues, and practical advice on how to act. Vendors get a view of the world from their customers' perspective. I would suggest that every vendor in the industry buys at least one copy of this book, and makes sure that it is read - at minimum - by every salesperson, and at best by anyone who has contact with customers.
...
The book is full of useful nuggets - so many that there are bound to be some that reveal issues, or explain concepts, in a way that is new for any reader. Best of all, the style is engaging and the boredom quotient non-existent - buy this book!