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eBook Direct Response Radio: The Way to Greater Profits with Measurable Radio Advertising download

by Brett Astor,Jeffrey Small

eBook Direct Response Radio: The Way to Greater Profits with Measurable Radio Advertising download ISBN: 1419682229
Author: Brett Astor,Jeffrey Small
Publisher: BookSurge Publishing (March 25, 2008)
Language: English
Pages: 124
ePub: 1169 kb
Fb2: 1479 kb
Rating: 4.2
Other formats: lit lrf docx mbr
Category: Work and Money
Subcategory: Marketing and Sales

As CEO, he has led Strategic Media in building and managing some of the largest and most successful direct response radio advertising campaigns ever. As a radio talent with a very high, girly voice, it was great to read how the talent isn't that important to sucessful ads! In addition,learning how to hire an ad agency is also important and they brilliantly let you know if you can do this on your own or if you need an agency!

Direct Response Radio book. Brett Astor, Jeffrey Small.

Direct Response Radio book. Details (if other): Cancel. Thanks for telling us about the problem. Direct Response Radio: The Way To Greater Profits With Measurable Radio Advertising. by.

The Way to Greater Profit with Measurable Radio Advertising. What Matters, What Works. Here’s a snapshot of what you’ll get from reading Direct Response Radio: How and why radio advertising works. Why direct response radio advertising matters to your business. The misconceptions about radio advertising costs.

As the title implies, Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising by Brett .

As the title implies, Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising by Brett Astor and Jeff Small gets down to business i. .Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direct response radio.

This article is an excerpt from Profitable Radio Advertising The only way to make a profit with radio advertising is to find . Measuring the revenue that comes from your ad is the ONLY way to know that you’re making a profit.

This article is an excerpt from Profitable Radio Advertising The only way to make a profit with radio advertising is to find out exactly how much money you’re making (or losing) as a result of your ad. Unprofitable Reasons To Advertise On The Radio. This article is an excerpt from Profitable Radio Advertising To get people talking about you.

Direct response radio advertising can be a mystery to marketers with print .

Direct response radio advertising can be a mystery to marketers with print, Web or TV experience. It’s an overlooked medium. The spending breaks down as follows

Unlike image advertising, direct response elicits an immediate reaction from the consumer. There are many different approaches under the advertising umbrella. There are campaigns that are produced purely to raise awareness of the product or service

Unlike image advertising, direct response elicits an immediate reaction from the consumer. It literally is calling for a direct response. There are campaigns that are produced purely to raise awareness of the product or service. These image spots usually come in the form of outdoor ads, like billboards and bus shelter posters, glamorous TV spots, magazine adverts, and slick radio commercials with high production values. The problem with image advertising is that it’s expensive-sometimes, very expensive.

Radio is becoming increasingly popular as an advertising medium. The most effective direct response radio commercials are those broadcast on Monday, Tuesday and Wednesday and those broadcast between . 0 .

Direct Response Radio: The Way to Greater Profits with Measurable Radio Adve. The RESPONSE Agency Guide to Direct Mail by Steve Cuno (English) Paperback Book.

The RESPONSE Agency Guide to Direct Mail by Steve Cuno (English) Paperback Book.

Second edition coming in May of 2015! For updates, subscribe to our blog at www.strategicmediainc.com/newsroom.
Comments: (7)
Modred
Pretty average book. Expensive for it's length and basic info.

FYI, I am a direct response copywriter and small business marketing consultant.

Most small business owners would be better served by a basic copywriting book, a good book on small business marketing, and a direct response marketing book.

Most of this book pertains to DM in general not just radio. So the tenets of testing, lifetime customer value, etc are good.

The one big thing I disagree with is saying a budget of $20,000 is required to do an effective D.M radio campaign. Most small businesses don't have $20K to test. Personally I think a much better strategy is testing small. You should know immediately if an ad worked or not when it comes to direct response.

It is definitely biased to radio. And I strongly disagree with some generalizations made early on in the book.

Probably better to go with a book like Cashvertising by a proven DM copywriter and then a good marketing book like Dan Kennedy's, Ultimate Marketing Plan.
Conjukus
I have been in the radio industry for 25 years, the last seven of which have been in sales. I eagerly anticipated reading Direct Response Radio by Astor and Small because I am always looking to improve how I sell. In addition, business owners are always looking to measure their radio advertising, which has always been challenging. I thought the authors did a find job in making some complex radio subjects easy to understand and digest. However, I found the book focused more on dealing with advertising agencies and retail markets, but not service businesses. This is not an applicable book for most radio sales people like myself who do direct selling to advertisers and not agencies. I would not recommend this book to my local clients because it would encourage them to do business with agencies and not me. Overall, this is a good book, just not one for most radio sellers like myself.
Qusserel
This book is my Bible!

I work with organizations who think radio is dead and that advertising on it doesn't work anymore! Astor & Scott prove that is simply not the case. If every organization used this approach to advertising their organizations the excuse radio doesn't work would simply vanish!

I know of no other way to grow your organizations profitability than by following these steps as outlined in the book. Don't let the Sales rep rush you into thousands of dollars with out going through this process! The three phases and their corresponding activities are a must to building a profitable and sucessful campaign! Especially important is the strategy portion and answering the ten questions! Their advice is spot on (no pun intended) when it comes to the creative portion of putting ads together! As a radio talent with a very high, girly voice, it was great to read how the talent isn't that important to sucessful ads! In addition,learning how to hire an ad agency is also important and they brilliantly let you know if you can do this on your own or if you need an agency!

Not using this book would be like Insanity - As Einstein defined it, "Doing the same thing over and over and expecting to get the different results!" So, if you want to keep wasting time and money and going nowhere with your advertising, then this isn't the book for you! However, if you do think radio does and can work; do it the right way and buy this book!
Global Progression
This was a great resource for learning the radio customer acquisition space. My background is online and direct acquisition. This book offered me great insight into how to extend that to the radio medium. Excellent read.
Mr.Twister
This is a very direct and "no fluff" read on how to be successful in direct response radio advertising. From defining direct response advertising to the essentials of how to make it work for you, this is must read for any advertiser or copywriter.
BOND
This is a well-written book that focuses on what I need to know, without all the fluff of the usual business books, yet with enough substance and good references to make it worth my time to read.
Mr.Death
"Direct Response Radio" is a very pointed and useful book for anyone considering radio advertising. The book provides a framework of how to be effective with the dollars you spend.
A straight forward and quick read. Good advice on how to optimize ROI on your advertising investment.