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eBook Industrial Marketing Strategy (Ronald Series on Marketing Management) download

by Frederick E. Webster

eBook Industrial Marketing Strategy (Ronald Series on Marketing Management) download ISBN: 0471048798
Author: Frederick E. Webster
Publisher: John Wiley & Sons Inc; y First edition edition (June 13, 1979)
Language: English
Pages: 296
ePub: 1724 kb
Fb2: 1951 kb
Rating: 4.3
Other formats: rtf azw mobi lit
Category: Work and Money
Subcategory: Marketing and Sales

0471048798 (ISBN13: 9780471048794).

Develop customer-focused, market-driven strategies for today's competitive marketplace.

Frederick Elmer Webster, American Marketing educator, consultant Field Sales Management (Ronald Series on Marketing Management).

Frederick Elmer Webster, American Marketing educator, consultant. Gulf Oil fellow, 1959-1960, United States Steel Foundation fellow, 1961-1963, National Association Purchasing Assemblies of God Theological Seminary Doctoral fellow, 1963-1964. Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company ) . Field Sales Management (Ronald Series on Marketing Management). 9224X/?tag prabook0b-20.

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Ronald series on marketing management, 0275-875X. General Note: Includes index. General Note: "A Ronald Press publication.

Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line

Professional Services Marketing discusses management principles and examines implications for site analysis, physical analysis and facility design. It explores the true meaning of communication in the professional service arena and what this means for the bottom line. A plus for professionals new to the marketing field, this practical book gives examples of professional services marketing ideas that have been put into practice successfully.

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Develop customer-focused, market-driven strategies for today's competitive marketplace. . .Industrial Marketing StrategyWidely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing * Guidelines for implementing the value proposition through distribution and marketing communications * The role of marketing in the broader context of business and corporate-level strategic planning * Special sections on product development, national account management, customer service, information technology, and price signaling