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eBook PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media download

by T. Morris,S. Goldsworthy

eBook PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media download ISBN: 0230205844
Author: T. Morris,S. Goldsworthy
Publisher: Palgrave Macmillan; 2008 edition (October 6, 2008)
Language: English
Pages: 204
ePub: 1108 kb
Fb2: 1147 kb
Rating: 4.7
Other formats: txt azw mbr lrf
Category: Work and Money
Subcategory: Marketing and Sales

Morris and Goldsworthy (2008) stated " PR is about persuading people to act (or .

Morris and Goldsworthy (2008) stated " PR is about persuading people to act (or not act) in particular ways " (p. 100). Critical public relations scholars openly recognize that public relations is about persuasion rather using the veneer of public relations as information. London's Millennium Dome is the ultimate triumph of modern styling - all form and no content. Created by the public relations industry, which will say anything but believes nothing, it promises to be an expensive flop. So Daedalus has been thinking of uses for a segment of spherical surface 365 metres in diameter, poised over the surface of the Earth. He reckons it should be ideal for.

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. His insight and knowledge in consumer Public Relations is of the highest value. I highly recommend this book for students like myself, as well as PR professionals. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations.

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PR- A Persuasive Industry? book. They have been associated with many sins: creating false pretexts for wars; political spin and skulduggery; and seeking to excuse the worst excesses of the corporate world, to the point of claiming that ‘Toxic sludge is good for you!’ But, equally, your favourite charity, celebrity, hospital and politician, as well as the innocuous companies you rely on to meet your day-to-day needs, use PR. Mahatma Gandhi, Martin Luther King and Nelson Mandela were all brilliant at public relations: Mandela still is.

Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners

It spans the worlds of business, politics and culture, sport and entertainment. Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners.

If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in. .

If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells.

Morris & Goldsworthy. School Illinois State University. Course Title COM 373. Type.

It spans the worlds of business, politics and culture, sport and entertainment. And yet, though it is much talked about it is little analyzed.

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Comments: (5)
Zorve
Morris is an honest observer -- I'll give him that. But before this can be used in a class, a little bit of analysis and a hint at ethics is necessary. Morris lays out the mechanics of dishonest intentionally misleading and ethically bankrupt PR tactics, but never quite calls them out as such. In the right context the book is good hard evidence of an ethically challenged industry and its practices. In that respect it is useful. But many students and PR faculty won't apply an ethical compass to the readings and instead use it as it's written, as a guide to effective practice. An analogy would be a book on the holocaust praising the efficiency of Zyclon B.
cyrexoff
The book is interesting and intelligently designed. Market manipulation is "tradition" for developed countries. The more developed an economy is, the more developed is fraud, corruption, white collar crime and others. The book is a good illustration of what is happening in mainstream marketing communications.
Bine
This book was required reading for my PR class in college. It was an eye opener into the PR field and the various ways that companies and individuals reach out to the public for support, sympathy, empathy, and of course, their money.
Yozshujind
I actually wish this book weren't so good, because its message is truthful and sad. Public relations is an important part of our economy and society. It lets us know about new and important products and ideas. It informs us about happenings around the world that may not get enough play in the newspapers or on television news. But PR is often misused, and it takes a wise individual to tell the difference between the "hype" and the truth. For example, is the article you just read about a charity truthful - or is it a veil for a political agenda? Is the product success noted in a magazine article true - or is the person quoted a paid consultant? These are important questions for consumers to evaluate before they run out and buy a product, vote for a politician or send money to a charity. And it is certainly an important read for anyone thinking of entering the field of public relations. And, by the way - if you don't believe that truth and public relations can go hand-in-hand - please enter another field! (Reviewed by the author of Personal Publicity Planner: A Guide to Marketing YOU and Top Cops: Profiles of Women in Command)
monotronik
I was lucky enough to learn from Mr. Morris during my Master's program in London. His insight and knowledge in consumer Public Relations is of the highest value. I highly recommend this book for students like myself, as well as PR professionals.