eBook PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media download
by T. Morris,S. Goldsworthy
Author: T. Morris,S. Goldsworthy
Publisher: Palgrave Macmillan; 2008 edition (October 6, 2008)
ePub: 1108 kb
Fb2: 1147 kb
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Category: Work and Money
Subcategory: Marketing and Sales
Morris and Goldsworthy (2008) stated " PR is about persuading people to act (or .
Morris and Goldsworthy (2008) stated " PR is about persuading people to act (or not act) in particular ways " (p. 100). Critical public relations scholars openly recognize that public relations is about persuasion rather using the veneer of public relations as information. London's Millennium Dome is the ultimate triumph of modern styling - all form and no content. Created by the public relations industry, which will say anything but believes nothing, it promises to be an expensive flop. So Daedalus has been thinking of uses for a segment of spherical surface 365 metres in diameter, poised over the surface of the Earth. He reckons it should be ideal for.
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. His insight and knowledge in consumer Public Relations is of the highest value. I highly recommend this book for students like myself, as well as PR professionals. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the industry and PR Week has described him as one of the most influential people in public relations.
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PR- A Persuasive Industry? book. They have been associated with many sins: creating false pretexts for wars; political spin and skulduggery; and seeking to excuse the worst excesses of the corporate world, to the point of claiming that ‘Toxic sludge is good for you!’ But, equally, your favourite charity, celebrity, hospital and politician, as well as the innocuous companies you rely on to meet your day-to-day needs, use PR. Mahatma Gandhi, Martin Luther King and Nelson Mandela were all brilliant at public relations: Mandela still is.
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners
It spans the worlds of business, politics and culture, sport and entertainment. Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners.
If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in. .
If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells.
Morris & Goldsworthy. School Illinois State University. Course Title COM 373. Type.
It spans the worlds of business, politics and culture, sport and entertainment. And yet, though it is much talked about it is little analyzed.