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eBook Confessions of an Advertising Man download

by David Ogilvy

eBook Confessions of an Advertising Man download ISBN: 0330299565
Author: David Ogilvy
Publisher: MACMILLAN; Rev Ed edition (July 10, 1987)
Language: English
Pages: 192
ePub: 1836 kb
Fb2: 1120 kb
Rating: 4.4
Other formats: azw rtf lrf txt
Category: Work and Money
Subcategory: Marketing and Sales

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency. Ogilvy on Advertising in the Digital Age.

David Ogilvy was an advertising genius. Rising Above the Gathering Storm: Energizing and Employing America for a Brighter Economic Future. The Cambridge Guide to English Usage - CommissionedWriting Ogilvy on Advertising in the Digital Age. 519 Pages·2018·51. 34 MB·1,658 Downloads·New!

David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. Confession of an Advertising Man book was written in 1963, and in 1988, Ogilvy updated the book with a chapter titled, "The Story Behind This Book

David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. His business philosophy is striking - he did not strive for a large number of clients but was much more selective in targeting the clients that he felt would be mutually beneficial. He would refuse to spend time developing competitive proposals in bidding for business. Confession of an Advertising Man book was written in 1963, and in 1988, Ogilvy updated the book with a chapter titled, "The Story Behind This Book. In it, he thought that the book would sell 4,000 copies, but it unexpectedly turned out to be a runaway best seller.

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency. How to be a Good Client. How to Build Great Campaigns. How to Write Potent Copy. How to Illustrate Advertisements and Posters.

Because it’s monumental. It literally changed the way the public thought about advertising. And that never goes out of style. A vainglorious book which glides through all the successes of David Ogilvy’s career (until this book’s 1963 publication) and shows the wonderful lessons there are to be learned

David Ogilvy was an advertising genius  . A vainglorious book which glides through all the successes of David Ogilvy’s career (until this book’s 1963 publication) and shows the wonderful lessons there are to be learned. Inevitably dated and not only because advertising has moved on, few people these days write business books assuming an all male audience and at points getting the readers to ponder what their wives may think.

Ogilvy served as WPP non-executive chair for three years. Ogilvy published several books while during his career, including Ogilvy on Advertising and Confessions of an Advertising Man. Abstract In Confessions of an Advertising Man, David Ogilvy explains the rules in which he has used to create one of the most successful advertising businesses in the world. He goes through different areas with their own set of rules

An advertising agency first has to hunt for whichever customers it can get. But it’s long term game should involve . If a company is advertising openly: which agencies they are considering, you should withdraw voluntarily, so that you do not fail publicly

If a company is advertising openly: which agencies they are considering, you should withdraw voluntarily, so that you do not fail publicly.

Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture. -The Huffington Post. is full of great stories from the world of 1960s advertising. David Ogilvy (), referred to in1962 by Time as"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkersin the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was acopywriter in the 1960s and 1970s and is now a film director and producer.

Ogilvy, David, 1911-. Advertising - United States. Books for People with Print Disabilities. Oliver Wendell Holmes Library. inlibrary; printdisabled; ibrary; phillipsacademy; americana. Kahle/Austin Foundation. Uploaded by station26. cebu on October 3, 2019. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014).

Comments: (7)
grand star
This book is both humorous and informative. A great read by the "father of advertising" David Ogilvy. Still known by his legacy Ogilvy and Mathers which still to this day is the number one advertising agency in the world. He gives you everything you need to know from creating advertisements to running an advertising firm and everyhting in between.
Simple
If you're in advertising, this is really a must read. Fair warning, Ogilvy is supremely cocky. But it's a great read from one of the great names in the industry. It's also a pretty quick read, which was great for me because I'm prone to moving on to other books if they're dragging on. I've read it twice and have also passed it around the office.
Rit
This is a classic written by one of the legends of advertising. It is well written and easy to read. It is full of great information, not just about advertising but about business and life.

David Ogilvy traces the start and growth of one of the most successful advertising agencies in history. His business philosophy is striking - he did not strive for a large number of clients but was much more selective in targeting the clients that he felt would be mutually beneficial.

He would refuse to spend time developing competitive proposals in bidding for business. He felt like the business should be awarded based on competency. He offers some great insights into why his agency was so successful.

I would recommend this book for everyone in business - not just for ad men or copywriters. David shares a lot of principles of advertising that will help anyone spend their ad dollars better.
Larosa
David Ogilvy writes with such a refreshing and entertaining prose that you will unknowingly find yourself smiling (and laughing) as you read along. Confession of an Advertising Man book was written in 1963, and in 1988, Ogilvy updated the book with a chapter titled, "The Story Behind This Book." In it, he thought that the book would sell 4,000 copies, but it unexpectedly turned out to be a runaway best seller. Why did he write it? "First, to attract new clients to his advertising agency." (Such honesty!)

Ogilvy delights us with wonderful tales of his career at the Hotel Majestic in Paris before he founded Ogilvy and Mather. Tales of the head chef, Monsieur Pitard, ("who was dressed, when off-duty, like an international banker") who ruled the kitchen with a rod of iron and inspiring many people (including Ogilvy) is in the first chapter on "How to Manage an Advertising Agency."

This little book has useful timeless advertising advice given in every sentence, every paragraph, and every page, filled with interesting personal stories from an advertising genius.
Macill
Timeless and proven advertising methods that work from one of the greatest copywriters and ad men who ever lived. He believed rightly so that direct response marketers are the masters and know much more than brand and general advertising practitioners.
allegro
The straight scoop from an advertising legend. Note that he is quite literate and writes in a literary style - so have your dictionary handy and clear up anything you don't fully understand. The payoff is well worth it.
JOIN
This book is similar in content to Ogilvy's other masterpiece, "Ogilvy on Advertising", but with more emphasis on the sales aspects of the advertising business. "Confessions" is also more autobiographical. Ogilvy's stories about his background, building his agency, and dealing with clients are fascinating.

Given Ogilvy's talent as a copywriter, the book is obviously a pleasure to read. For example--

"How do you decide what kind of image to build? There is no short answer: Research cannot help you much here. You have to actually got to use judgment. (I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.)"

Anyone engaged in any aspect of advertising, marketing, or top level management should get plenty out of this book. It's a how-to manual for total success.