eBook Innovation in Pricing: Contemporary Theories and Best Practices download
by Stephan M. Liozu,Andreas Hinterhuber
Author: Stephan M. Liozu,Andreas Hinterhuber
Publisher: Routledge; 1 edition (November 7, 2012)
ePub: 1512 kb
Fb2: 1763 kb
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Category: Work and Money
Subcategory: Marketing and Sales
Andreas Hinterhuber’s and Stephan Liozu’s book Innovation in Pricing is a ground-breaking book on pricing theory and practice- a topic which influences each firm’s bottom line but rarely is addressed as a key topic i. .
Their collection demonstrates the unique value that practitioner oriented scholarship can offer to the management theory and practice. I warmly recommend it to anyone who is interested in learning about practitioner oriented management scholarship in general and new innovative models and competencies of pricing in particular.
Innovation in pricing is an interesting book Hans . interhuber Professor Emeritus, University of Innsbruck School of Management Chairman, Hinterhuber & Partners, dership Consultants.
Innovation in pricing is an interesting book. I had the privilege to contribute with chapter 7. One of the beauties of the book is that describes many different pricing experiences from its different contributors, some going through very practical case studies. Therefore, there is no need to read the book sequentially, and the reader can pick at any moment the chapter that better fits its needs. Hans .
Innovation in Pricing book. Pricing has a substantial and immediate impact on profitability .
Written by Andreas Hinterhuber, Stephan Liozu. This book, updated and revised, examines how innovation in pricing drives profits.
Is it time to rethink your pricing strategy? A Hinterhuber, S Liozu. Innovation in pricing: Contemporary theories and best practices. A Hinterhuber, S Liozu. Pricing orientation, pricing capabilities, and firm performance. SM Liozu, A Hinterhuber. Management Decision 51 (3), 594-614, 2013.
Andreas Hinterhuber and Stephan Liozu Routledge, 2012, USA, 1–440 .
99 (GBP), ISBN-10: 0415521645, ISBN-13: 978-0415521642.
SM Liozu, A Hinterhuber, R Boland, S Perelli. Journal of Revenue and Pricing Management 11 (1), 12-34, 2012. Mindful Pricing: Transforming Organizations Through Value Based Pricing. S Liozu, D Boland, A Hinterbuber, S Perelli. Marketing Dynamism & Sustainability: Things Change, Things Stay the Sam. 2015. Pricing superheroes: How a confident sales team can influence firm performance.
Innovation in pricing : contemporary theories and best practices, Andreas Hinterhuber and Stephan M. Liozu. I586 2017 - ILR Library (Ives Hall). Categories: resources. Crossing the chasm : marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore. HarperBusiness, an imprint of HarperCollins Publishers, 2014. - 273 pages : illustrations ; 21 cm HF5439. H54 M66 2014 - ILR Library (Ives Hall). New Books - Tue, 10/03/2017 - 7:00am.
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits.
The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing.
This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing.
This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.