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eBook Advertising Without an Agency (PSI Successful Business Library) download

by Kathy Kobliski

eBook Advertising Without an Agency (PSI Successful Business Library) download ISBN: 1555715532
Author: Kathy Kobliski
Publisher: Entrepreneur Press; 3 edition (February 1, 2001)
Language: English
Pages: 145
ePub: 1118 kb
Fb2: 1323 kb
Rating: 4.4
Other formats: lit docx doc mbr
Category: Work and Money
Subcategory: Marketing and Sales

Advertising Without an Agency book.

Advertising Without an Agency book.

by. Kobliski, Kathy . 1946-.

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Series: Psi Successful Business Library. Paperback: 122 pages. ISBN-13: 978-1555714369. Product Dimensions: . x . x 1. inches. Tell the Publisher! I'd like to read this book on Kindle.

Advertising Without An Agency. When you're starting out, you need to find cost effective ways to promote your business, and advertising agencies are rarely an expense you can afford. By Kathy J. Kobliski, Oasis Press, ISBN 1555714293 - Can't afford an advertising agency? Well, most new business owners have the same problem.

No experience needed we train you! We are DIFFERENT than all other agencies

No experience needed we train you! We are DIFFERENT than all other agencies. We have an online booking engine that 85-90% of the time is lower an EVERYONE! (no one else has this because we designed it) I love what I do and I help others to do the same showing clients, friends, and families how to travel at lower prices! Who wants one of my 7 spots? US & CANADA only!

Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business, Kathy J. Kobilski, Paperback, 1998 Aggressive Investment Marketing! What Every Financial Services Sales Person Should Know About.

Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business, Kathy J. Kobilski, Paperback, 1998 Aggressive Investment Marketing! What Every Financial Services Sales Person Should Know About Advertising and Direct Mail, Hartford Beitman All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits, Garth Hallberg and David Ogilvy (Contributor), Hardcover, 1995 Being Direct: Making Advertising Pay, Lester Wunderman, Hardcover /1997 Beyond 2000: The Future of Direct Marketing,.

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Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print and Direct Mail. Kobliski. In a comprehensive guide that takes the guesswork out of advertising decisions for small businesses and entrepreneurs, Kobliski takes readers beyond the "what you can do" to the all-important "here's how you do it". 45 illustrations.

Without advertising of any kind, businesses DO fail all the time . They may resist for a few years, in the state of a financial zombie - nor dead, or alive - and then quietly disappear . Without advertising, your competition will start gaining a big advantage on you, no matter what kind of business you are in. So, where should you advertise and what should you say?

Typical ad agency clients include businesses and corporations,non-profit organizations and private agencies.

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. Typical ad agency clients include businesses and corporations,non-profit organizations and private agencies.

The desire to be your own boss has never been greater...in fact; some statistics suggests that nearly one in every 25 Americans say that they are in the process of starting a company. However, with the flood of new emergency small companies, it has become increasingly difficult to justify the costs and resources it takes to effectively advertise and set your small business apart from the pack.

Advertising Without an Agency dismantles the smoke and mirrors behind the advertising industry and not only shows what it takes to advertise, but exactly how to do it on your own. This friendly tour of advertising walks you through the individual mediums, such as radio, television, print, direct mail, outdoor and transit advertising- briefing in the specifics and know-how needed to successfully promote your own business and track the results.

In addition to explanations, definitions, and step-by-step procedures, this guide also features unique, time-saving worksheets to be completed by your media sales reps to provide the information to place no-nonsense, tightly-targeted advertising schedules.

Comments: (3)
Dilkree
This one just wasn't for me.
Drelalak
EDIT: I'm putting my review below on hold as I've realized I've got an original version of the book- 2 prints out of date! Will read newest version and re-review. So take with a grain of salt. Ross
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This book is a nice easy read, and simple to work through. However, but having been in radio (marketing & promotions director, years in sales, my own small agency) since 1992, I thought her knowledge of the radio format was somewhat limited...this made me think that perhaps some of the other areas that I'm not as knowledgeable about (outdoor, direct mail) she might be limited as well.
Kathy states that there are only 2 tried and true ways to buying radio, either tactical or strategic, with schedules of 5x a week or up to 24x a week. Well, these may work, (or have worked in the past), but they are fairly old methods of radio advertising. She mentions TAP and :30 commercials, things you just don't see much of anymore.
She makes no mention of OES (Optimum Effective Schedules) or the importance of frequency or other methods (and better I might add) that have come along in the last few years. It's a changing medium, and methods should change also. So I'd just take the radio part as one general read on how to buy radio, certainly not the only way to buy!
Yojin
My eyes are now open. I am a small business owner and needed some finacially sound ways to build my business and had no idea where to start. I felt like she knew exactly what I was feeling regarding advertising and getting the best for my budget.
I want to say thank you again for the book and your willingness to share.