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eBook Marketing Planning and Strategy download

by Subhash C. Jain

eBook Marketing Planning and Strategy download ISBN: 0324014805
Author: Subhash C. Jain
Publisher: South-Western Pub; 6th edition (September 16, 2000)
Language: English
Pages: 800
ePub: 1615 kb
Fb2: 1715 kb
Rating: 4.3
Other formats: lit mbr lit doc
Category: Work and Money
Subcategory: Marketing and Sales

Jain/Haley's Marketing: Planning and Strategy is by far one of the most convoluted, under-cooked, and poorly written marketing textbooks I have ever read.

Jain/Haley's Marketing: Planning and Strategy is by far one of the most convoluted, under-cooked, and poorly written marketing textbooks I have ever read. As a Graduate student of both marketing and entrepreneurship, I've had a good amount of experience with different texts, and have been extremely disappointed with this excuse for a strategy textbook

Initial planning may be Marketing and the Concept of Planning and Strategy 7 8 PART 1 Introduction formalized in one or more functional areas; then, as experience is gained, a com- pany-wide planning system may be designed. IBM, a pioneer in formalized plan- ning, followed this pattern.

Initial planning may be Marketing and the Concept of Planning and Strategy 7 8 PART 1 Introduction formalized in one or more functional areas; then, as experience is gained, a com- pany-wide planning system may be designed. First, financial planning and product planning were attempted in the post-World War II period.

Marketing Planning & Strategy book.

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy.

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Marketing planning and strategy. by. Jain, Subhash C. Publication date. Books for People with Print Disabilities. Internet Archive Books.

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Marketing Strategy - Subhash C. - Free download as Powerpoint Presentation . pt) or. . pt) or view presentation slides online. PLAN-PLOY PATTERN Intended Course of Actions Consistency in Behavior Purpose Realized POSITION PERSPECTIVE Match Organization & Way of Perceiving the World Environment Mc Donald: quality,service, Egg McMuffin P change cleanliness & value Candle night dining P change STRATEGY FOR CHANGE James Brian Quinn. A Strategy is a Pattern/Plan that Integrates an.

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Comments: (5)
Gna
While other reviewers may have been displeased with this book, I found it highly useful and relevant. I am a senior undergraduate marketing student, so that may color my perception of the text differently.

I will agree that the case studies lack insightful analysis. However, there is great consideration given to differing strategies and methods of analysis- the authors are not quick to declare one better than the other.

The subject hierarchy within each chapter could use better organization. For example, there are five steps in identifying which market to serve, yet those sections are at the same "level" as Identifying Markets. I kept having to turn back to verify I was still in a subcategory of a subject.

This is one of the few textbooks from my entire undergrad experience that I plan on keeping rather than reselling. Instead of giving vague theories, this text defines concrete methods and step-by-step processes for carrying out and implementing strategies.
Frei
all good
Llanonte
Jain/Haley's Marketing: Planning and Strategy is by far one of the most convoluted, under-cooked, and poorly written marketing textbooks I have ever read. As a Graduate student of both marketing and entrepreneurship, I've had a good amount of experience with different texts, and have been extremely disappointed with this excuse for a strategy textbook.

After reading the first two chapters (as well as the second case study), I was astounded to see a number of grammatical and spelling errors, not to mention poorly constructed paragraphs that frequently mixed tenses to the point that I had to re-read entire sections. Barring technical issues, the text also employs poor examples of the concepts it attempts to apply. For instance, on page 63:

"In 2008, McDonald's decided to directly compete with Starbucks by adding coffee bars with "baristas" in almost 14,000 of its U.S. restaurants, serving cappuccinos, lattes, mochas, and the Frappe. Right away Starbucks planned offensive measures to prevent McDonald's encroachment on what it considered its territory."

And that is all we get. No mention of the actual strategy employed. Just an unsupported claim lacking any educational relevance whatsoever.

If I didn't have to read this text to pass tests, I wouldn't. Sadly, I have to struggle through the mess that is Marketing: Planning and Strategy. Avoid this text at all costs. Professors - please save your students the misery. Horrible job on this text; is this really an eighth edition? I would hate to see the first.
Vutaur
This is the first book review I've written in my life. I'm a graduate student currently pursuing a MSc in Mkt. I currently stand at the 99th percentile of my degree.

This is by far the most impractical book I've ever read. There are a few useful concepts but nothing that hasn't been said in a marketing strategy book. Some explanations are far too ambiguous and general. Thus, it's very easy to lose track of what you are reading. Remember those long boring passages on the GMAT/GRE? Well, this book is full of them. While there aren't many books directly related to strategic marketing, this one certainly does not help nor does it create interest in the subject. Ask your professor to drop the book and substitute it with scholarly articles.
Helo
I have this book as well (8th ed) - I completely agree with this review. As a marketing and real estate graduate student with marketing and psychology degrees, this is absolutely the worst excuse for a textbook and I am actually rather angry I had to waste so much money on this book. I also am required to read the book for exams, but I have been trying hard to avoid reading anything in it - the case studies are so poorly written it is distracting.

A 2-3 page case study should not take an hour or 2 to read, but it does when it must be read repetitively to make sense of it. They also have a tendency to just stop - as though they were just telling a story and then they are done - no points made, no questions asked - just a history of a company or companies and that's it.

I couldn't have said it better myself KC Student - everyone should avoid this horrible textbook at all costs!! Professors: forcing students to read this book is like cruel and unusual punishment.. not to mention downright mean.

Marketing: Planning and Strategy