eBook Marketing download

by Roger Kerin,Steven Hartley,William Rudelius

eBook Marketing download ISBN: 0078028892
Author: Roger Kerin,Steven Hartley,William Rudelius
Publisher: McGraw-Hill Education; 11 edition (February 10, 2012)
Language: English
Pages: 800
ePub: 1877 kb
Fb2: 1156 kb
Rating: 4.5
Other formats: docx txt lrf mobi
Category: Work and Money
Subcategory: Marketing and Sales

by Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) & 0 more. William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota.

by Roger Kerin (Author), Steven Hartley (Author), William Rudelius (Author) & 0 more. ISBN-13: 978-0078028892. degree in Mechanical Engineering from the University of Wisconsin and an . in Marketing and P. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals.

Book titleMarketing: The Core. Roger A. Kerin; Steven W. Hartley; William Rudelius.

Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Our relationship with Bill began as his students at the University of Minnesota, but in addition to being an exceptional professor he also quickly became a mentor, colleague, and friend.

Provocative marketing campaigns can be risky and backfire on the sender. And then other times, the campaign can hit a chord and start a broader conversation about the topic. Which of these are the case for the new South Dakota campaign against methamphetamine?

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The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester

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El abc de la Economía.

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Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
Comments: (7)
This book proved to be a good read! I had to purchase it for a marketing class and thought it might end up being a boring read; however, it kept me engaged throughout the whole semester. It has all of the necessary information about the marketing process and all of the important concepts that individuals need to know.

If you are interested in learning more about marketing or your wondering whether it will enhance your business, I recommend purchasing this book, as it will provide you with the necessary information.
I dreaded reading this book every week. I felt that the author could have easily reduced the number of pages in each chapter by about a 1/2, while still adequately covering everything. This resulted in a great deal of repetition. Despite the length, the author did a poor job of explaining some concepts (not enough explanation), and many of the graphs, charts, and diagrams were poorly explained. For some odd reason, the author includes QR codes on some of the pages so that you can view some outdated videos. Problem is, many of the links were no longer available.

The Connect that comes with this book is only useful if you either need it for class, or like to study the vocabulary and concepts through flashcards (called Learnsmart). Otherwise, don't buy the book with Connect.
I ordered this version of the book because it stated it came with the McGraw Hill Connect and it does not. There were much cheaper versions, this is a waste of money and I still have to purchase the online connect access code.
I had to have this book for a marketing class and actually want to keep it after the class is over! Not always do you find a good college level book that explains topics as simply as this. If you are wanting really in-depth marketing tips this might not be the best book for you, but for someone that is starting in marketing and likes explanations or examples this is wonderfully written.
Musical Aura Island
Let me start by saying that I really enjoyed the brief stories that they had on the many different companies that the discussed. This book was a good easy read and kept me pretty engaged. Being that this was a marketing book, you can totally expect to have all sorts of eye candy all over the place. My brain was on a high throughout the whole book. I really enjoyed this book, and it helped me to get through my class with an A!
great book for the class, great examples and easy to read and stay interested. if i could make money in marketing when i graduated i would major in marketing because of this book and how it makes you excited about business and the American dream.
What I like best about this book is its explanation of successess and failures in real life examples of business marketing. For instance, I had no idea that Reeses Pieces were new at the time the ET film came out and ET was used to promote the product.

Still it reads like a textbook so it's very dry. LOTS of vocabulary. Bland.

For a textbook it's not bad, but I'm sure there are FAR more interesting books on marketing history out there.
No code was included to access the McGraw-Hill Connect, which is the entire purpose of renting.