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eBook Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor download

by Barry J. McLeish

eBook Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor download ISBN: 0470529814
Author: Barry J. McLeish
Publisher: Wiley; 2 edition (November 30, 2010)
Language: English
Pages: 288
ePub: 1232 kb
Fb2: 1566 kb
Rating: 4.3
Other formats: rtf lit azw lrf
Category: Work and Money
Subcategory: Marketing and Sales

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated.

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated. Here, you'll find clear, step-by-step advice and guidance on

How nonprofits across North America have used the strategies described in this book to grow bigger and better than ever.

You'll find proactive advice on: New media you can use to market for results. The critical elements you'll need to craft a marketing strategy for nonprofits. Analyzing your market and developing a comprehensive marketing plan. How nonprofits across North America have used the strategies described in this book to grow bigger and better than ever. Time to rethink how your nonprofit does marketing?

Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.

Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.

Start by marking Successful Marketing Strategies for Nonprofit Organizations . Libraries are considered as nonprofit organizations. This book is very useful for the marketers of the academic and public libraries.

Start by marking Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor as Want to Read: Want to Read savin. ant to Read.

Книга Successful Marketing Strategies for Nonprofit Organizations Winning in the Age of the Elusive Donor Barry McLeish J. From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need now fully revised. From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need now fully revised and updated In Successful Marketing Strategies for Nonprofit Organization.

The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strain. niversalium.

Xx, 294 pages : 24 cm. Advice for developing a marketing program tailored to an organization's specific needs and goals covers fund raising, promoting services, and enhancing the organization's influence in the community. Includes bibliographical references (pages 281-289) and index. A new way of doing business for the nonprofit organization ; Building a competitive strategy ; The phased marketing plan - The external analysis.

Winning in the Age of the Elusive Donor. Books related to Successful Marketing Strategies for Nonprofit Organizations. From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated.

McLeish, Barry, 1956-Successful marketing strategies for nonprot organizations : winning in the age of the. elusive donor, Barry J. McLeish. 2nd ed. p. cm. Includes bibliographical references and index. ISBN 978-0-470-52981-2 (hardback) 1. Nonprot organizations–Marketing. Other Wiley Books by Barry McLeish. Successful Marketing Strategies for Nonprot Organizations Yours, Mine, and Ours: Creating the Compelling Donor Experience. For my teachers: Winston Brembeck, William McConkey, Larry Fuhrer, and James McLeish.

From a leading expert on nonprofit marketing, the only marketinghandbook a nonprofit manager will ever need-now fully revised andupdated

In Successful Marketing Strategies for NonprofitOrganizations, Second Edition, nonprofit marketing guru BarryJ. McLeish shares everything he's learned during more than twodecades managing and consulting nonprofits of every shape and size.Skipping all the arcane theory and the business school jargon, hegives you clear, step-by-step advice and guidance and all the toolsyou need to develop and implement a sophisticated marketing programtailored to your organization's needs and goals.

New sections on the new media available to nonprofitmarketersTechniques for analyzing your market and developing acomprehensive marketing planMarketing strategies that will support fund-raising, promotenew services, and enhance your organization's reputation andvisibilityMethods for developing a marketing program that reaches boththe consumers of your service and the donors who support yourorganization

Do you need to breathe new life into your existing marketingdepartment? Successful Marketing Strategies for NonprofitOrganizations, Second Edition gives you the tools, theknow-how, and the confidence you need to succeed.