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eBook Global Consumer Behavior download

by Chantal Ammi

eBook Global Consumer Behavior download ISBN: 1905209630
Author: Chantal Ammi
Publisher: Wiley-ISTE; 1 edition (March 19, 2007)
Language: English
Pages: 280
ePub: 1728 kb
Fb2: 1383 kb
Rating: 4.7
Other formats: mobi rtf lrf doc
Category: Work and Money
Subcategory: Marketing and Sales

Globalization is a leading force for industry worldwide, especially the new technology sector.

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge †especially from a multidisciplinary perspective rather than from an individual functional perspective †of international consumer behaviour.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour.

ISBN-13: 978-1905209637. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Global Consumer Behavior. Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour.

Global Consumer Behavior book. Details (if other): Cancel. Book · March 2013 with 262 Reads. Since the 1960s various studies on the role of gender in determining one's shopping behavior have been carried out by many marketing experts (Ammi, 2007). How we measure 'reads'. How Women Workers Act Economically.

Поиск книг BookFi BookSee - Download books for free. Consumer Behavior For Dummies (For Dummies (Business & Personal Finance)). Категория: Экономика. 4 Mb. The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present. 1 Mb. Virtual Social Identity and Consumer Behavior. Категория: Общественные науки прочие.

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Chantal Ammi is a Professor at the National Institute of. .Key drivers of global consumer shopping behavior online 152.

Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory. Chapter 8. Consumer Shopping Behavior Online: The Case of Spanish Web Users 147 Carla RUIZ MAFE and Silvia SANZ BLAS. Introduction 147. Demographics 152. Internet experience 154.

Globalization is a leading force for industry worldwide, especiallythe new technology sector. This presents both problems andopportunities in the emergence of a new type of consumer and theeffects of globalization on industry in terms of culture,economics, marketing, and social issues at every scale from localto global.

The main aim of the book is to enhance the reader’sknowledge – especially from a multidisciplinary perspectiverather than from an individual functional perspective – ofinternational consumer behaviour. It also explores the role ofglobalization in the evolving world of the new technology sectorand provides an overview of the development of internationalconsumer behavior from historical, geographical and socialperspectives, while focusing on new technology products andservices.

Professionals, students and researchers working in the fields ofnew technologies and information and communication technologies(ICT) as well as specialists of marketing and management are thetarget audience for this book.  At the same time, the bookwill be pitched at a level so as to also appeal to a more generalreadership interested in globalization.