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eBook Marketing Research: An Applied Orientation download

by Naresh K. Malhotra

Naresh K. Malhotra Marketing and Sales English

eBook Marketing Research: An Applied Orientation download

ISBN: 0131257331
Author: Naresh K. Malhotra
Publisher: Prentice Hall College Div; 2 edition (November 29, 1995)
Language: English
Pages: 890
ePub: 1662 kb
Fb2: 1520 kb
Rating: 4.9
Other formats: lrf lrf txt rtf
Category: Work and Money
Subcategory: Marketing and Sales

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This book (and corresponding class) has been a complete waste of time and money.

Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents’ Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. In 2010, he was selected as a Marketing Legend and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. This book (and corresponding class) has been a complete waste of time and money.

Principles of Direct And Database Marketing, Alan Tapp, Jan 1, 2005, Business & Economics, 489 pages. Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database . This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French.

This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French

This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French.

Malhotra, Naresh K. Publication date.

Top. American Libraries Canadian Libraries Universal Library Community Texts Project Gutenberg Biodiversity Heritage Library Children's Library. Malhotra, Naresh K.

This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. com/?book 0136085431). Malhotra, Georgia Institute of Technology.

Other readers will always be interested in your opinion of the books you've read. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them

Very extensive and necessary text

It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. Very extensive and necessary text.

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.

Comments: (7)

Voodoosida

When a textbook is as expensive as this one, I generally have high expectations. I just have to ask, how can the publishers justify a textbook retailing for THIS MUCH and still be too lazy to include a glossary in the back of the book?

Also, the material is far too repetitive. I expect some repetition in textbooks to reinforce base concepts, but I think there's probably thirty percent that could be cut out of this text without any detrimental effect.

Nilador

Some of the tops of pages weren't cut and I had to literally take scissors to the book in order to read. Despite that, great value compared to the hardback making this a rare find.

Amarin

Boring text, not a lot of advanced material

Hrguig

Gives you a good foundation in the beginning and builds on that foundation all the way through. What I liked best was the case studies and examples that were given constantly ... awesome!

Jockahougu

It is an excellent book.
It is very easy to read and comprehensive.
I like it, I recommend this book.

Flathan

saves a fortune renting a book like this.

Kahavor

Older edition at the fraction of the cost. The newer edition includes a few newer exemples. Core of the text is essentially the same as the 5th edition.

The book has helped serve as a guide for me as I study for my certification in Market research. It was a bit expensive but is proving to be worth the expense as a continue guide and reference even after exams.

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