eBook The Future of Television: A Global Overview of Programming, Advertising, Technology, and Growth download
by Marc Doyle
Author: Marc Doyle
Publisher: Natl Textbook Co Trade; 1st Edition. edition (March 1, 1992)
ePub: 1516 kb
Fb2: 1286 kb
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Category: Work and Money
Subcategory: Marketing and Sales
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not escaped the notice of networks and program producers that certain. types of programs may be particularly conducive to product placement.
advertising? The task is daunting if for no other reason than its ambiguity. What do we mean by ‘the future,’ by ‘television,’ and by ‘advertising’? With. respect to the future, we have greatly restricted the time horizon, and have. not escaped the notice of networks and program producers that certain. However, it is important that there is a ‘fit’ between the program and the.
for global programming, but global advertising, global products, and . Berlusconi says he agrees with the broadly-popular notion that the future belongs to global television.
for global programming, but global advertising, global products, and global consumer spending. It is a technology that is supernational, acultural, alingual, a technology of sight and sound, of binary digits, that can indeed saturate the world.
So much television programming is aimed at youngsters. Much of it appears to be educational: teaching about the world and developing life skills.
The Future of Television profiles a television industry on the brink of revolution, not only as an entertainment medium but as a powerful marketing, political, and information tool.
Television-your television-will be portable TV will travel with you because of cloud computing technology. The integration of TV with the web will also allow people to interact in real time about anything they see. Wherever you go, your personal channel will come along for the ride. My two cents I’ve long preached that convergence in our homes will mean that TV and the web will be integrated.
NATPE International, the National Association of Television Program Executives. On this site it is impossible to download the book, read the book online or get the contents of a book. General Note: Includes index. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners.
Doyle, Marc (1992): The Future of Television: A Global Overview of Programming, Advertising, Technology and Growth, Lincolnwood, NTC Business Books. Drexler, K. Eric, y Chris Peterson (1991): Unbounding the Future: The Nanotechnology Revolution, Nueva York, Quill/William Morrow.
Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as. .mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers.
Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended. For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements.