» » Relationship Selling

eBook Relationship Selling download

by Greg W Marshall,Mark W Johnston

eBook Relationship Selling download ISBN: 0073529818
Author: Greg W Marshall,Mark W Johnston
Publisher: McGraw-Hill/Irwin; 2 edition (February 5, 2008)
Language: English
Pages: 446
ePub: 1617 kb
Fb2: 1836 kb
Rating: 4.6
Other formats: lrf docx mbr txt
Category: Work and Money
Subcategory: Marketing and Sales

Mark W Johnston (Author), Greg W. Marshall (Author). Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States.

Mark W Johnston (Author), Greg W.

Greg w. Marshall, Mark w. Johnston. This book encompasses the theory and practice of professional selling, presented as a logical and progressive learning journey for the student. Packed with knowledge, examples and exercises, it is a "must have" for any sales educator or trainer. Beth Rogers, Portsmouth Business School, UK "If you are hunting for a book to teach young college students the art and science of modern selling, look no further than Contemporary Selling by Mark Johnston and Greg Marshall

Find this book on AbeBooks. Marketing Management.

Find this book on AbeBooks. by Greg W Marshall and Mark W. Johnston (Author).

Contemporary Selling is the only book on the market that combines full coverage of 21 st century personal selling processes with a basic look at sales management . Johnston and Marshall have created a comprehensive.

Contemporary Selling is the only book on the market that combines full coverage of 21 st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.

Presentation on theme: "Relationship Selling Mark W. Johnston Greg W. Marshall"- Presentation transcript . Place of Publication. Relationships Paperback Books. Paperback W. Somerset Maugham Books. This item doesn't belong on this page.

Библиографические данные. Sales Force Management: Leadership, Innovation, Technology. Mark W. Johnston, Greg W. Marshall.

Administración de ventas: Mark W. Relationship Selling. MW Johnston, GW Marshall. McGraw-Hill/Irwin 3, 452, 2010. McGraw-Hill/Irwin 2, 446, 2008.

Relationship Selling book.

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Comments: (7)
I needed this for a Master's level Marketing class. It isn't at all hard to read and contains some good info... hiding among some high school level 'features'. If you need it you need it. It's probably good if you want to learn how to do sales.
I really think this book gives a very in depth look at not only selling but how selling relates to every aspect of life. I do think that they could go a little more in depth on managerial topics, but overall a very well written textbook.
I originally bought this book in order to prevent me from divorcing my wife. This book taught me how to market and advertise her. It ended up saving me a bit of money in the long run. I sold her online to a prince in Nigeria. And I didn't lose half my stuff!
Book came quick and just as described. Service was great, book was great. I recomment this source to anyone that needs a good text book.
a lot of great information and helped me learn a lot about sales being fun and not a pain in the butt!
Very good book. Informative for those of us desiring to become managers in the future.
I ordered this particular book for my sales class, I was worried if I would recieve it on time and also if it was in good condition. Needless to say I recieved it ontime and the book was in great condition. I would recommend you guys anytime. Thank you, A VALUED CUSTOMER
I purchased the replacement band on September. I wear the watch everyday. On December 20, the leather band broke where you change the band out. I noticed once it broke that.the leather in that spot was very thin. I would not purchase this again. It lasted a little under 3 months.