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eBook Essentials of Marketing download

by Joe F. Hair,Carl McDaniel,Charles W. Lamb

eBook Essentials of Marketing download ISBN: 0538879262
Author: Joe F. Hair,Carl McDaniel,Charles W. Lamb
Publisher: South-Western College Pub; 1 edition (July 15, 1998)
Language: English
Pages: 502
ePub: 1484 kb
Fb2: 1304 kb
Rating: 4.5
Other formats: mbr mobi doc lit
Category: Work and Money
Subcategory: Marketing and Sales

by Charles W. Lamb (Author),‎ Joe F. Hair (Author),‎ Carl McDaniel (Author) & 0 more. Charles W. Lamb, J. served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003.

by Charles W. ISBN-13: 978-0324113907. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings

by Charles W. ISBN-13: 978-0538478342. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.

Charles W. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings

Charles W. ISBN-13: 978-1337407588.

ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to. .Hair has authored more than 40 books and more than 80 articles in scholarly journals.

ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. He has also participated on many university committees and has chaired numerous departmental task forces.

MKTG11 Charles W. Lamb, Joseph F. Hair, J. Carl McDaniel Senior Vice President, General Manager: Balraj Kalsi Product Manager: Laura Redden.

Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing!

Joe F. Hair, Charles w. Lamb, Carl Mcdaniel. McDaniel and Charles W. Lamb (2016, Paperback, Mixed Media).

Joe F. Lc Classification Number. Новые 310,35 RUB. Б/у: 248,28 RUB. Business & Economics. Новые 2 178,02 RUB. Б/у: 1 862,08 RUB. The Blackman's Guide to Understanding the Blackwoman by Shahrazad Ali (1990, Paperback).

Essentials of Marketing. Charles . Lamb) Lamb, Joseph F. Hair, Carl McDaniel. A comprehensive marketing text organized around the mar от 12567. Understanding Market Reforms in Latin America: Similar Reforms, Diverse Constituencies, Varied Results. Market reforms in Latin America have resulted in a var. т 9853.

Learn the basics of marketing and find out about the "hot topics" affecting marketing and business today. Essentials of Marketing explores the major concepts of marketing including the marketing "mix": product, price, place (distribution), and promotion in this short, easy-to-read book. A special chapter devoted to Internet Marketing appears on the Internet, and a chapter devoted to Competitive Intelligence keeps you up-to-date on this timely and increasingly important business issue. Special entrepreneurship sections throughout the book help you put marketing concepts in the context of the fastest-growing segment of the business world: small business.
Comments: (7)
in waiting
This was a textbook for my college Marketing class. I purchased the new edition here and an old edition on HPB for $7 dollars or so. These editions were almost the same; very similar. The book served its purpose. It is easy to navigate as an eBook and it clearly explains major concepts and definitions, as needed for the study. I am not sure if this book would be helpful to any serious marketers since it focuses on marketing essentials, target markets, research and so on. It is a great book for someone who is just starting to explore marketing topics. A lot of this knowledge is also available through YouTube tutorials and lectures.
I have to buy the book for a college course.
This is great for personal use except content seems mostly based on abut 2009.
Text is one dimensional. In other words, the book has few learning aids that the best textbooks use on every page to emphasized, prioritized etc. Some pages go on with just black and white text.
They have tons of support information and examples incorporated with the text. This blurs the line between support material and key learning objectives. Chapter 4, for example is about 40 pages total. They could have pulled all the examples and statistical information out of the body of the text and created support sections or inserts that are highlighted with different color background. This is a bit tedious for the average student. But as I said, content is good.
The content is fine. I had to get it for class. I decided to get the ebook since it is a lot cheaper. This is a mistake. This is the worst e-book I have bought.

The book doesnt go by page number, so when my prof asks us to turn to a certain page, it is nearly impossible to find.
The images are small. You can only enlarge the images.

It is worth the extra money to buy the book instead of the ebook. My 30 dollar management book came with the e-book for FREE and it is wonderful. It is categorized by chapter, section, has page numbers, print options, and so much more.
The used or rented books MAY OR MAY NOT come with the online code that many professors use with this book! I rented mine and it did NOT come with a code and it rendered the book USELESS to me! I still had to purchase the book new (as a digital copy with limited access) for $60+ just to access their information on their "CengageBrain" website for my class. Not cool.
Good Text for a Good Price.
When I saw the price, I knew I would be keeping this book. But as I started to read it, and take my Marketing class, I know for a fact that not only will I be keeping it, but that I will be using it long after the class is finished.
They pack so much knowledge into this book and yet it is easy to read,and easy to look at (non cluttered). There are so many learning points and corresponding internet resources, you can't help but to become an expert.
Well worth the money I paid :)
The information was easy to comprehend for testing and very interesting.