eBook Essentials of Marketing download
by Joe F. Hair,Carl McDaniel,Charles W. Lamb

Author: Joe F. Hair,Carl McDaniel,Charles W. Lamb
Publisher: South-Western College Pub; 1 edition (July 15, 1998)
Language: English
Pages: 502
ePub: 1484 kb
Fb2: 1304 kb
Rating: 4.5
Other formats: mbr mobi doc lit
Category: Work and Money
Subcategory: Marketing and Sales
by Charles W. Lamb (Author), Joe F. Hair (Author), Carl McDaniel (Author) & 0 more. Charles W. Lamb, J. served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003.
by Charles W. ISBN-13: 978-0324113907. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings
by Charles W. ISBN-13: 978-0538478342. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings.
Charles W. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings
Charles W. ISBN-13: 978-1337407588.
ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to. .Hair has authored more than 40 books and more than 80 articles in scholarly journals.
ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. He has also participated on many university committees and has chaired numerous departmental task forces.
MKTG11 Charles W. Lamb, Joseph F. Hair, J. Carl McDaniel Senior Vice President, General Manager: Balraj Kalsi Product Manager: Laura Redden.
Powerful teaching and learning tools form part of the book's hallmark Integrated Learning System organized around the book's learning objectives. ESSENTIALS OF MARKETING, 7E's lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that's marketing!
Joe F. Hair, Charles w. Lamb, Carl Mcdaniel. McDaniel and Charles W. Lamb (2016, Paperback, Mixed Media).
Joe F. Lc Classification Number. Новые 310,35 RUB. Б/у: 248,28 RUB. Business & Economics. Новые 2 178,02 RUB. Б/у: 1 862,08 RUB. The Blackman's Guide to Understanding the Blackwoman by Shahrazad Ali (1990, Paperback).
Essentials of Marketing. Charles . Lamb) Lamb, Joseph F. Hair, Carl McDaniel. A comprehensive marketing text organized around the mar от 12567. Understanding Market Reforms in Latin America: Similar Reforms, Diverse Constituencies, Varied Results. Market reforms in Latin America have resulted in a var. т 9853.