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eBook Cybermarketing: How to use the Internet to market your products and services (Marketing Series: Practitioner) download

by Matthew Bickerton,Upkar Pardesi,Pauline Bickerton

eBook Cybermarketing: How to use the Internet to market your products and services (Marketing Series: Practitioner) download ISBN: 0750628480
Author: Matthew Bickerton,Upkar Pardesi,Pauline Bickerton
Publisher: Butterworth-Heinemann (September 4, 1996)
Language: English
Pages: 256
ePub: 1354 kb
Fb2: 1855 kb
Rating: 4.1
Other formats: docx lit mobi azw
Category: Work and Money
Subcategory: Marketing and Sales

This structured guide to using the Internet for marketing purposes shows how to. .Additional Product Features. Cim Practitioner S. Pagination.

Additional Product Features. Et. Pauline Bickerton, Upkar Pardesi, Matthew Bickerton. Place of Publication. Sales & Marketing.

There are many 'How to' books on the Internet  . It demonstrates how you can map existing marketing principles onto use and exploitation of the Internet. Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.

Cybermarketing: How to Use the Internet to Market Your Goods and Services. It demonstrates how you can relate existing marketing principles to the use and exploitation of the Net. Cybermarketing is the only UK book on the subject to have an accompanying web site giving you an up-to-date reference of where you will find examples of good practice, good sources of information and further tips from the authors and practical advice on where to go next.

This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies. org to approved e-mail addresses.

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.

Pauline Bickerton, Matthew Bickerton and Upkar Pardesi 2000. All rights reserved Library of Congress Cataloguing in Publication Data Bickerton, Pauline

Pauline Bickerton, Matthew Bickerton and Upkar Pardesi 2000. Library of Congress Cataloguing in Publication Data Bickerton, Pauline.

Personal Name: Bickerton, Pauline. General Note: "Published in association with the Chartered Institute of Marketing

Personal Name: Bickerton, Pauline. General Note: "Published in association with the Chartered Institute of Marketing. Bibliography, etc. Note: Includes bibliographical references and index. Personal Name: Bickerton, Matthew. Personal Name: Pardesi, Upkar. Corporate Name: Chartered Institute of Marketing. Rubrics: Internet marketing Internet advertising. Download now Cybermarketing : how to use the Internet to market your goods and services Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. Download PDF book format. Download DOC book format.

Cybermarketing: How to Use the Internet to Market Your Goods and Services

Cybermarketing: How to Use the Internet to Market Your Goods and Services.

by Upkar Pardesi, Pauline Bickerton, Matthew Bickerton

by Upkar Pardesi, Pauline Bickerton, Matthew Bickerton.

Bickerton, . Bickerton, . Pardesi, U. (2000).

ByPauline Bickerton, Matthew Bickerton, Upkar Pardesi. Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.

There are many 'How to' books on the Internet. Yet there is nothing for marketers who need a no-nonsense structured guide to using the Internet for marketing. With a minimum of jargon and computer gobbledegook, Cybermarketing shows *How you can use the Net for market research *How you can build the resources of the Net into your marketing plans *How to exploit the Net as a marketing channel Cybermarketing shows how the Internet can support you through the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how you can map existing marketing principles onto use and exploitation of the Internet. Cybermarketing is the only UK book on the subject to have its own site on the Internet, where you will find examples of good practice, updates and further tips from the authors and practical advice on where to go next.