eBook Market Research and Analysis download
by Donald R. Lehmann
Author: Donald R. Lehmann
Publisher: Richard d Irwin; Subsequent edition (January 1, 1989)
ePub: 1580 kb
Fb2: 1632 kb
Other formats: mbr lrf lit lrf
Category: Work and Money
Subcategory: Marketing and Sales
Could be an ex-library copy.
by. Lehmann, Donald R. Publication date. Books for People with Print Disabilities. Internet Archive Books. Uploaded by loader-ElisaR on March 2, 2010. SIMILAR ITEMS (based on metadata).
ISBN13: 9780256070385. Assessing Marketing Strategy Performance (Marketing Science Institute (MSI)).
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Donald R. Lehmann (1944- ) is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association, he is known for his work on choice and decision making, innovation, and new product development. He receive his BA from Union College, and his doctorate from Purdue University in 1969. Lehmann is George E. Warren Professor of Business at theColumbia Business School . Warren Professor of Business at theColumbia Business School, Columbia University, New York.
Coauthors & Alternates.
ISBN 9780256070385 (978-0-256-07038-5) Hardcover, Richard d Irwin, 1989. Coauthors & Alternates.
Discover Book Depository's huge selection of Donald R Lehmann books online. Free delivery worldwide on over 20 million titles. Analysis for Marketing Planning
Discover Book Depository's huge selection of Donald R Lehmann books online. Analysis for Marketing Planning.