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eBook Sales Management: Concepts and Cases download

by William L. Cron,Douglas J. Dalrymple

eBook Sales Management: Concepts and Cases download ISBN: 0471191973
Author: William L. Cron,Douglas J. Dalrymple
Publisher: Wiley; 6 edition (November 3, 1997)
Language: English
Pages: 640
ePub: 1573 kb
Fb2: 1564 kb
Rating: 4.7
Other formats: docx rtf lrf txt
Category: Work and Money
Subcategory: Marketing and Sales

Douglas J. Dalrymple (Author), William L. Cron (Author).

Douglas J. ISBN-13: 978-0471532491. The Best Business and Leadership Books of 2018.

You’ll also explore key issues and recent trends, such as team development, diversity in the work force, sales force automation, CRM, inside selling, and global selling.

Professor Dalrymple is the author or coauthor of 24 marketing books including Basic Marketing Management (2nd e., Sales Management: Concepts and Cases (6th e., Cases in Marketing Management, a computerized Sales Management Simulation (4th e., and two retailing texts. His books and articles have been translated into Spanish, C Chinese, Japanese, and Hebrew. Leonard J. Parsons is professor of marketing at Georgia Institute of Technology's Dupree College of Management. Cron(Author), Thomas E. DeCarlo(Author) & 0 more. ISBN-13: 978-0471388807. Dalrymple, William L. Cron. Wiley, 3 Kas 1997 - 640 sayfa.

By: Dalrymple, Douglas J. Contributor(s): Cron, William L, 1949 . 24 c. SBN: 0471532495 (cloth : acid-free paper). Subject(s): Sales management Sales management - Case studiesDDC classification: 65. 1. Contributor(s): Cron, William L, 1949-. Tags from this library: No tags from this library for this title.

Sales Management: Concepts and Cases by. Douglas J.

Keenan, William, Jr. "Death of the Sales Manager. Sales & Marketing Management, April 1998. html Padhukas-strategic management. More From Manya Lamba. Carousel Previous Carousel Next.

Book e& Sales Management is known for its friendly, real-world and practical approach to the concept of sales management. It introduces readers to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell. The case study is used to show how key concepts are applied in the real world

Items related to Sales Management: Concepts and Cases. William L. Cron Douglas J. Dalrymple. Published by John Wiley & Sons.

Items related to Sales Management: Concepts and Cases. Dalrymple; William L. Cron Sales Management: Concepts and Cases. ISBN 13: 9780471191971. Sales Management: Concepts and Cases.

Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.
Comments: (5)
Good book for the basics. A little dated since the advent of ecommerce, but overall a solid book.
Great product!
I'm a college student and this was the assigned text to read for my Sales Management class. This book was very easy to understand. The concepts were explained, so that even someone, such as myself who has zero experience in sales could understand what the authors meant. Most textbooks contain useless information, but this one had information that I could use in my life once I graduate from college (example: how to be a team builder and ways to approach being in sales).
This book provides a wide view of sales management through the eyes of an academic. Very good for students and anyone who wants to know all about sales.

However, this book is nothing more than all-the-theory-in-one-book for a professional.


Good for students

Good for the library

Not really aiming at professionals
I have read this book myself cause I wanted to know more about Sales and it was a shock to find all what one needs. This book has helped me out a lot and I'm very thankfull.