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eBook Marketing Corporate Image: The Company As Your Number One Product download

by Jack G. Wiechmann,James R. Gregory

eBook Marketing Corporate Image: The Company As Your Number One Product download ISBN: 0844232831
Author: Jack G. Wiechmann,James R. Gregory
Publisher: Ntc Pub Group (August 1, 1993)
Language: English
Pages: 272
ePub: 1679 kb
Fb2: 1347 kb
Rating: 4.9
Other formats: docx rtf lit doc
Category: Work and Money
Subcategory: Marketing and Sales

business practitioners should find it specifically helpful in the day-to-day problems they face in the corporate image area.

Lincolnwood, IL : NTC Business Books.

Gregory, James R; Wiechmann, Jack G. Publication date. Lincolnwood, IL : NTC Business Books. inlibrary; printdisabled; ; china.

Corporate Image : The Company As Your Number One Product .

Marketing Corporate Image : The Company As Your Number One Product. by James R. Gregory and Jack G. Wiechmann. I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial. I look forward to reading other material by these authors. Published by Thriftbooks. com User, 18 years ago.

Marketing Corporate Image book. A finely honed image is essential for positioning a company for. Details (if other): Cancel. A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget.

James R. Gregory, Jack Wiechmann. Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. Using the methods outlined in this book, Jim Gregory's firm helped LIS assess the ROI of our division's advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy. - Sanford C. Schulert, Director, Marketing Communications Amoco Chemicals. Издание: 1. Издательство: McGraw-Hill. ISBN 13: 9780844234441.

Wiechmann, Jack G. Rubrics: Corporate image. On this site it is impossible to download the book, read the book online or get the contents of a book. The administration of the site is not responsible for the content of the site. The data of catalog based on open source database. All rights are reserved by their owners. Download book Marketing corporate image : the company as your number one product, James R. Gregory with Jack G.

Jack G. Wiechmann, James R. Gregory. Place of Publication. A popular speaker and the author of a number of studies on corporate branding and corporate image advertising for BusinessWeek, he is the coauthor of Marketing Corporate Image and Leveraging the Corporate Brand. Jack G. Wiechmann is a forty-year veteran of the advertising industry. He is the coauthor (with James R. Gregory) of Marketing Corporate Image and Leveraging the Corporate Brand. Country of Publication.

Marketing corporate image. the company as your number one product. Corporate image, Protected DAISY, In library. There's no description for this book yet. Published 1991 by . Business Books in Lincolnwood, Ill Corporate image, Protected DAISY, In library.

International Standard Book Number (ISBN): 0844233072. Personal Name: Wiechmann, Jack G. Download now Marketing corporate image : the company as your number one product James R. Wiechmann: Download PDF book format. Download DOC book format.

Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how to: -- Use image advertising to support your products-- Change outdated images-- Control crises-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
Comments: (4)
Wanenai
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.
The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.
I look forward to reading other material by these authors.
Gann
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.
I look forward to reading other material by these authors.
Peles
Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.
Tojahn
Simplistic, outdated and self-promotional. If you know anything about branding, you'll be bored. If you don't know anything, you still won't after you read Marketing Corporate Image.