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eBook Consumer Profiles: An Introduction to Psychographics (Consumer Research and Policy) download

by Adrian Furnham,Barrie Gunter

eBook Consumer Profiles: An Introduction to Psychographics (Consumer Research and Policy) download ISBN: 0415075343
Author: Adrian Furnham,Barrie Gunter
Publisher: Routledge (August 1, 1992)
Language: English
Pages: 189
ePub: 1312 kb
Fb2: 1902 kb
Rating: 4.9
Other formats: txt docx doc lrf
Category: Work and Money
Subcategory: Management and Leadership

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Gunter, Barrie; Furnham, Adrian. Introduction: market segmentation strategies - History and background of psychographics - Personality profiling of consumers - Psychographic systems for consumer profiling - Critique of pyychographics - Applications of psychographics: I Consumer activity, II Media markets, III Consumer sub-groups - Putting psychographics into practice.

Consumer Profiles book. Goodreads helps you keep track of books you want to read. Start by marking Consumer Profiles: An Introduction To Psychographics as Want to Read: Want to Read savin. ant to Read. Read by Barrie Gunter.

Consumer Profiles : An Introduction to Psychographics. by Barrie Gunter and Adrian Furnham. This book, originally published in 1992, introduces the essential elements of psychographics.

Consumer Profiles Rle Consumer Beh. Psychographics have been developed in the field of market . We're committed to providing low prices every day, on everything.

This book, originally published in 1992, introduces the essential elements of psychographics.

Электронная книга "Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics", Barrie Gunter, Adrian Furnham. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics" для чтения в офлайн-режиме.

Consumer Profiles: an introduction to psychographics. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how consumers of particular products can be divided into types or classes - has grown considerably.

4 CONSUMER PROFILES An introduction to psychographics BARRIE .

4 CONSUMER PROFILES An introduction to psychographics BARRIE GUNTER AND ADRIAN FURNHAM O Routledge Taylor &. Francis Group LONDON AND NEW YORK. 6 Consumer profiles An introduction to psychographics Barrie Gunter and Adrian Fumham London and New York ROUTLEDGE. As we will see in this book, this development will entail the application of more sophisticated techniques of consumer classification based on psychological dimensions, as well as the more effective use and deployment of traditional geographical and demographic criteria to market segmentation.

By Barrie Gunter, Adrian Furnham. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Barrie Gunter, Adrian Furnham. eBook Rental from £1. 0.

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products.This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.