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eBook Reputation Management: The Key to Successful Public Relations and Corporate Communication download

by John Doorley

eBook Reputation Management: The Key to Successful Public Relations and Corporate Communication download ISBN: 0415801850
Author: John Doorley
Publisher: Routledge; 2 edition (November 4, 2010)
Language: English
Pages: 456
ePub: 1801 kb
Fb2: 1850 kb
Rating: 4.3
Other formats: azw txt docx lrf
Category: Work and Money
Subcategory: Industries

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. In. is academic director and clinical assistant professor of the . in Public Relations and Corporate Communications program at New York University.

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. Helio Fred Garcia is the founder and president of Logos Consulting Group. He is an adjunct professor of management in the Executive MBA program at New York University's Stern School of Business and teaches communication ethics, law, and strategy in NYU's . in Public Relations and Corporate Communication program

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. in Public Relations and Corporate Communication program at New York University, School of Continuing and Professional Studies. He is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business, and teaches courses on communication strategy and communication ethics, law, and regulation in NYU's . in Public Relations and Corporate Communication program, School of Continuing and Professional Studies.

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John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies.

John Doorley, head of corporate communications for Merck & Co. He is now with the London-based company Mindful Reputation. Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the.

Purpose – Reputation management is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation

Purpose – Reputation management is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations is presented in textbooks as a mature management discipline, yet the term public relations is rejected by many practitioners and academics. Reputation management may have been introduced to counter negative associations and to gain status for the practice.

Future of Corporate and Organizational Communication and Public Relations 385 Expert Perspectives .

Future of Corporate and Organizational Communication and Public Relations 385 Expert Perspectives: Six Challenges Pacing the Public Relations Practitioner Today 385 What is Strategy? 389 Index 396. Similar documents. REPUTATION MANAGEMENT. Change Management Seven Steps to Successful Change Management Horst Abraham June 2016 Ross School of Business - University of Michigan Executive Education 1 Identify Your Change Target With a colleague. Out of the Present Crisis.

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley,featuring lecture materials for instructors and extensive learning resources for students and professionals.

Comments: (5)
Granirad
I feel like the chapters are too long and it over kills the subject. I wish it were straight to the point! To bad my professor assigned it, I had no choice, but it;s not terrible. Also I wish the font was a bit bigger.
Arcanefire
Reputation Management is a great book for communication professionals. The authors cover important aspects of strategic communication by providing real life examples and solutions to common issues you will likely face. In the past several years reputation management has changed significantly due to the raise in popularity of social media, this book will provide you with a guide for managing your company's most important asset – it's reputation.
Zeus Wooden
this is THE book
Lli
Had a read a copy of this about a year or so ago. It is an excellent book, but it is for professionals in the public relations industry, not for the individual of the small business. A little dense and reads too much like a text (in effect exactly what it is).
Modimeena
I would highly suggest this book to somebody interested in learning more about defending a corporate reputation. However, it might not be detailed enough for a small business practitioner, nor does it focus enough on the changes made by the Internet.