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eBook Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes download

by Markham T. Frohlich,Kenneth Karel Boyer

eBook Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes download ISBN: 0814408362
Author: Markham T. Frohlich,Kenneth Karel Boyer
Publisher: AMACOM; 1st edition (August 20, 2004)
Language: English
Pages: 288
ePub: 1886 kb
Fb2: 1448 kb
Rating: 4.9
Other formats: azw doc txt lit
Category: Work and Money
Subcategory: Industries

""The business graveyards are filled with many conceptually great strategies that die as a result of failing to solve.

Home Browse Books Book details, Extending the Supply Chain: How . By Kenneth Karel Boyer, Markham T. Frohlich, G. Tomas M. Hult.

Extending the Supply Chain book.

This book looks at how retailers and specifically grocers are using the Internet, t. .

Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.

Extending the supply chain: How cutting-edge companies bridge the critical last mile into customers' homes. K Boyer, KK Boyer, MT Frohlich, GTM Hult. AMACOM/American Management Association, 2005.

Boyer, Kenneth Karel; Frohlich, Markham . Why have so many 'e-commerce' companies failed in the last few years?".

Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into .

Home . Details for: Extending the supply chain. Contributor(s): Frohlich, Markham T. Material type: BookPublisher: New Delhi Phi Learning Private Ltd. 2009Description: xviii, 252p.

Why have so many "e-commerce" companies failed in the last few years? In many cases, it's the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty-all leading to a more robust bottom line.Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at:Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx and UPS. The semi-extended supply chain model used at companies like Lowes Foods and Best Buy involves processing orders over the Internet or phone and packing the customer's order at their chosen local retail outlet for pick-up at the customer's convenience. This strategy is often the most economical for brick-and-mortar retailers, since it primarily involves the use of existing physical assets and personnel.The fully extended supply chain is more cost-intensive, but may be the most customer-centric option. Orders are picked and packaged not at central locations, but at local stores, then delivered to the customer's home, improving on the old-fashioned "delivery boy" that local grocers employed a century ago. Online retailers such as Albertson's and Tesco have developed a base of customers who will pay for the convenience and level of service that are the hallmarks of the fully extended model.The centralized extended supply chain employs regional distribution centers instead of local stores, but is still able to provide more personalized delivery service (including pre-specified delivery times) than the decoupled model. An in-depth study of Office Depot, the third-largest online retailer (which has stores but does most fulfillment of Internet orders through its regional DCs) shows just how effective this model can be when customers require elements of speed, service, and cost control.Extending the Supply Chain features dozens of clear examples, charts and graphs, and practical tools to help you establish and maintain a dynamic, customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy. Examine the four models, and the authors' recommendations for adapting and implementing each one, to determine which one will help your supply chain stretch all the way to its only acceptable destination -- the home of a happy and loyal customer.
Comments: (4)
While most books on logistics and Supply Chain focus on the manufacturing and suppliers' side of the chain, this one takes you to the complete opposite, where the real value is, the CUSTOMER.

The book provides a thorough analysis of the 4 different models of delivery used by online retailers. The greatness of this book resides in the fact that it describes both the most successful online retailers' practices (Amazon, Freshdirect...) AND the biggest failures (Webvan) so we can learn from their mistakes.
This book provides great insight from "industry leaders" on how to promise and deliver product sold through the Internet. Many of the early adopters of Internet based sales systems failed to consider the difficulties of integrating a new system into their existing strategy. Extending the Supply Chain provides great examples of both failures and successes in industry, as well as, outline a framework that will help companies better position themselves to use the Internet as a competitve advantage. This book is a must read for all individuals that wish to take the last mile and use the Intenet to build a strong, viable sales channel.
deadly claw
Excellent!  For any company delivering goods directly to consumers' homes, this book is a must read!  Of particular interest to me were the following quotes: ..."The second major change that must be facilitated to make last mile supply chains truly soar is greater efficiency and standardization of home delivery."  ..."The primary challenge is delivering to a customer who is not home."  ..."Most, if not all, of the major third-party delivery companies are testing methods for unattended deliveries involving some type of controlled access smartbox."   ..."It is our belief that some type of larger, access-controlled box that is available to a wide variety of home delivery companies is an important hurdle for growing last mile deliveries."
Extending the Supply Chain is an excellent resource for the individual interested in establishing or perfecting a business that involves home delivery. The authors clearly identify the challenges relate to each type of customer. The research is thorough and comprehensive. The book is well laid out and easy to read. It is a great reference book!