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eBook To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record download

by Philip H. Mirvis

eBook To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record download ISBN: 0470626925
Author: Philip H. Mirvis
Publisher: Jossey-Bass; 1 edition (May 13, 2002)
Language: English
Pages: 280
ePub: 1302 kb
Fb2: 1325 kb
Rating: 4.8
Other formats: mbr lit docx mobi
Category: Work and Money
Subcategory: Biography and History

Most books on change management describe concepts and principles with some examples.

Download it once and read it on your Kindle device, PC, phones or tablets. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. Most books on change management describe concepts and principles with some examples. This one went several steps further and provided me with a story that was rich in details and lessons learned.

Start by marking To the Desert and Back: The Story .

Start by marking To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record as Want to Read: Want to Read savin. ant to Read. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success. A novel like business book describing the constant organizational change a series of companies went through as they continued to grow and merge.

Most books on change management describe concepts and principles with some examples. This one went several steps further and provided me with a story that was rich in details and lessons learned

Most books on change management describe concepts and principles with some examples. I could appreciate the nuisance and subtleties involved in change and transformation because of the fineness with which the business case was narrated. The authors should be commended for unraveling for the benefit of both business and non-business readers what goes on at the top management and various levels in a mammoth organization as it tries to change with the times.

When the story opens, one of its divisions is in deep trouble- declining . 1. Wake-Up Call 3. 2. Rebuilding the Business 15. Part II: Takeover

When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. Part II: Takeover. 3. Merger or Takeover?

Find many great new & used options and get the best deals for To the Desert and . Lost Abilene (Hardback or Cased Book). When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.

Lost Abilene (Hardback or Cased Book). Product Identifiers.

Most books on change management describe concepts and principles with some examples

Most books on change management describe concepts and principles with some examples.

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Mirvis, Philip H Mirvis, Karen Ayas. The result? The division grows by double digits, year in and year.

Most books on change management describe concepts and principles with . The dramatic story of Unilever's turn-around had this reader turning the pages. Not only are the lessons of this story applicable to the business world, they carry over to relationships of all kinds. It is rare to come across a book with the potential to have such a far-reaching impact on organizations and the people in them.

To the Desert and Back: The Story of one of the Most Dramatic Business Transformations on Record

To the Desert and Back: The Story of one of the Most Dramatic Business Transformations on Record. Since Peter Senge published his groundbreaking book The Fifth Discipline, he and his associates have frequently been asked by the business community: "How do we go beyond the first steps of corporate change? How do we sustain momentum?" They know that companies and organizations cannot thrive today without learning to adapt their attitudes and practices.

Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few ofthe brands that are part of the $66 billion global empire known asUnilever. When the story opens, one of its divisions is in deeptrouble— declining volume, eroding margins, critical qualityproblems— and is close to being sold off. Then Tex Gunning,its visionary new division chairman, takes the stage, an expandingcircle of young leaders takes charge, and once-skeptical workersembrace a challenging message of growth. The result? The divisiongrows by double digits, year in and year out, and energizesUnilever's path to thrive around the globe.

To the Desert and Back tells the inside story of thetransformation in the words of the people in all quarters of thecompany who made it happen. It documents five years of personalsoul-searching, teamwork, companywide learning conferences,memorable journeys to the mountains and desert, and inspiredpromotions that show how these efforts produced a remarkabletop-to-bottom turnaround. This story delivers authentic andconvincing proof that a revitalized business is about personalgrowth.

The lessons learned from this dramatic business turnaroundprovide unexpected insights and encouraging inspiration for othercompanies and leaders ready to embark on their own remarkablejourney of transformation, growth, and success.

Comments: (4)
Negal
Amazing transformation insight. Wish there were a few more tangible facts. Otherwise great.
Hap
Valuable real-world reference points, stories, perspective for anyone in the field of business or personal transformation. Engrossing blow-by-blow detailed story-telling which makes often abstract concepts come to life.
Aiata
amazing, real life story but the way it is written up does not do the story much service - it does not go deep enough and it has not much flow
Mall
Most books on change management describe concepts and principles with some examples. This one went several steps further and provided me with a story that was rich in details and lessons learned. I could appreciate the nuisance and subtleties involved in change and transformation because of the fineness with which the business case was narrated. The authors should be commended for unraveling for the benefit of both business and non-business readers what goes on at the top management and various levels in a mammoth organization as it tries to change with the times.