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eBook The National Register of Advertising Headlines Slogans download

by J. D. Grinnell

eBook The National Register of Advertising Headlines  Slogans download ISBN: 0872801594
Author: J. D. Grinnell
Publisher: Asher Gallant Pr (August 1, 1987)
Language: English
Pages: 355
ePub: 1827 kb
Fb2: 1697 kb
Rating: 4.8
Other formats: lrf mbr doc rtf
Category: Work and Money

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A Green New Deal for America" – Official slogan of the Jill Stein campaign. Constitution Party candidates.

An advertising slogan used by the restaurant chain Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate Gary Hart lacked actual substance. A Leader for America" – Robert J. Dole. Kinder, Gentler Nation" – George H. W. Bush. Thousand Points of Light – George H. A Green New Deal for America" – Official slogan of the Jill Stein campaign. Citizenship Matters" – Virgil Goode campaign slogan.

The National Register of Advertising Headlines and Slogans. In slogans used in public information, politics, and advertising, and also in titles of books, documentaries, or articles, ambiguity is often employed to pique the interest of the reader in the message that is conveyed

The National Register of Advertising Headlines and Slogans. Westbury, NY: Asher-Gallant. Nilsen, D. L. F. 1979. In slogans used in public information, politics, and advertising, and also in titles of books, documentaries, or articles, ambiguity is often employed to pique the interest of the reader in the message that is conveyed. According to several theories of text processing, this deliberate ambiguity may gain greater appreciation than slogans employing other rhetorical means.

Advertising slogans are short, memorable groups of words used in. .Medicine, National Institutes of Health (NIH), . World Heritage Encyclopedia is a registered trademark of the World Public Library Association, a non-profit organization.

Advertising slogans are short, memorable groups of words used in advertising campaigns. The advertising phrases are means of drawing attention to one distinctive feature (an aspect of a product) Medicine, National Institutes of Health (NIH), . Department of Health & Human Services, and US. ov, which sources content from all federal, state, local, tribal, and territorial government publication portals . ov,.

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There are slogans, and then there are taglines. There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a quick sign off. Some of the most memorable slogans of all time - "Where's the beef?" or "Just do it" - not only sell the brand, but become synonymous with it. Visit Business Insider's homepage for more stories. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade. they seldom position the brand. A slogan, when done right, "sums up a company's strategy," she adds.

Advertising slogan There is no uniform definition of the advertising slogan in scientific literature as various authors simply present its synonyms or define the advertising slogan taking into consideration its specific characteristics

Advertising slogan There is no uniform definition of the advertising slogan in scientific literature as various authors simply present its synonyms or define the advertising slogan taking into consideration its specific characteristics. In his book English in Advertising: A Linguistic Study of Advertising in Great Britain, Geoffrey N. Leech (1972) states that the slogan is a short phrase used by the company in its advertisements to reinforce the identity of the brand. In his point of view, slogans are more powerful than companies logos and can be easily remembered and recited by people.

Some slogans are created just for specific limited-time campaigns; others are intended as a corporate slogan, to be used for extended periods. Some advertising slogans are memorable after general use is discontinued. Various slogans start out as the former, and are, over time, converted into the latter as ideas take hold with the public. YouTube Encyclopedic.