eBook Marketing Research 6e Vt'S download
by DA Aaker
Author: DA Aaker
Publisher: John Wiley & Sons Inc (March 18, 1998)
ePub: 1427 kb
Fb2: 1380 kb
Other formats: rtf azw lit doc
Category: Work and Money
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley.
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the student of marketing.
I had to purchase Siegel's statistics book to better explain and outline these complex concepts. I am an Aaker fan but this was not good work.
With a focus on market intelligence. I had to purchase Siegel's statistics book to better explain and outline these complex concepts.
Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application.
Reading this book was painful as it had all the grammar issues other readers pointed out, and even if you make your way through you realize that it is simply describing stuff you already know a long time ago in an over-complicating way, as if the sole purpose is just to make matters hard to understand.
0Pages: 27year: 17/18.
David A. Aaker, V. Kumar, Robert P. Leone.
Book · January 2001 with 4 Reads
Book · January 2001 with 4 Reads. Cite this publication. Polazeći od činjenice da mala i srednja preduzeća i preduzetnici (MSPP) čine najznačajniji segment nacionalne ekonomije, osnovni cilj istraživanja prezentovanog u ovom radu jeste multivarijaciona statistička klasifikacija 25 teritorijalnih jedinica nivoa oblasti (upravnih okruga) u sastavu Republike Srbije prema odabranim pokazateljima stepena razvijenosti MSPP sektora (broj MSPP na 1000 stanovnika, prosečan promet po preduzeću, prosečan profit po preduzeću, BDV po zaposlenom u sektoru.