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eBook Killer Content: Strategies for Web Content and E-Commerce (custom paperback edition) download

by Mailan Tomsen

eBook Killer Content: Strategies for Web Content and E-Commerce (custom paperback edition) download ISBN: 0201710781
Author: Mailan Tomsen
Publisher: Addison-Wesley; Custom edition (April 7, 2000)
Language: English
ePub: 1979 kb
Fb2: 1816 kb
Rating: 4.6
Other formats: rtf txt doc lrf
Category: Technologies
Subcategory: Networking and Cloud Computing

This book is an excellent primer on competitive business strategies for providing value to your customer on the Web. If youre new to the world of e-commerce, or looking to expand on an existing set of Web-based business strategies, this book is for yo. William T. Radcliffe, Director.

This book is an excellent primer on competitive business strategies for providing value to your customer on the Web. Radcliffe, Director of Technology, Corbis In just a few short years, the World Wide Web has turned traditional retail business models upside down. Killer Content describes how to adapt your business, application, and network topologies to meet the needs of the most important new breed of customer-the online consumer.

The importance of content within a companies business strategy is increasing. ten for IT Practitioners in the content. industry or consulting firms. In recent years, the e-commerce growth is undeniable, and its entrenched use leads us to consider the origin of this form of transaction products and exchange of business information.

Skip to main content. Ocr. ABBYY FineReader . Electronic commerce, World Wide Web, Internet, E-commerce. Books for People with Print Disabilities. Internet Archive Books.

Picking the Right Strategy for Your Site.

Killer Content describes how to adapt business, application, and network topologies to meet the needs of the most important new breed of customer - the online consumer. A well-rounded guide for IT students and professionals, this book defines the changing models for Web-based commerce and shows how to correlate the demands and rewards of digital commerce and adapt them to different business environments. Picking the Right Strategy for Your Site. 5. Supporting User Experience.

Killer Content Writers, Dallas, Texas. Good web design equals better conversions and user experience. Here are 7 web design tricks and treats: youtube. Killer Content Writers.

Sharing content? With a clear goal in mind, it’s easier to design a campaign that can help you achieve i.

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How to Do Content Marketing Right

How to Do Content Marketing Right. SEO and content marketing for ecommerce businesses can be a unique challenge. You potentially have hundreds of products to promote, so your content strategy can go in a lot of different directions.

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Comments: (7)
Zahisan
Killer Content is a killer dud. If it were posted on a Web site, you'd be surfing away within seconds. And that's a pity, because its topic - using content to drive transactions - cries out for examination.
Just what do you put on a Web site to make people transact? The answers run all the way from "an email address" to "a $2 million personalisation system". The range of Web sites out there and the scarcity of profit-makers suggest most people are doing something wrong.
But Mai-lan Thomsen takes the opposite approach: every new technique and technology is worthy of praise. So Killer Content takes you on a long, dull, uncritical trip around every idea that ever rated an article in some fat business-technology magazine. "Relevant" articles, "targeted" banner ads, "usable" navigation, and a hundred more - all of these are equally worthy of a few paragraphs. All, says Thomsen, will help you create a successful "value exchange". Do everything that everyone else is doing, and you'll be fine. The subject cries out for good data, vigorous analysis, strong opinions. Thomsen offers only pap, written in the prose style of a second-rate technology vendor white paper.
As other reviewers have noted, Thomsen's lack of critical judgement has been exposed by the collapse of the tech stock boom. Sites like Salon and TheStreet, lauded in Killer Content, have run into difficulties precisely because they couldn't marry excellent content to a decent business plan.
I manage and write about content-rich transaction sites for a living. Yet no other Amazon order has moved from my mailbox to my don't-read-again pile faster than this sad tome.
Nakora
I was a little bit disappointed in reading this book because I was interested in understanding not only the value models for web content itself, but also the strategies and pathways needed to take a content provider into being a web content provider. This book doesn't go in-depth into organizational issues involved in web content, although it does start to hint at the problems by talking about fitness for certain models and the bias of some of the extant CMS environments.
However, what the author does well is to draw together information about the different models of business-to-consumer value exchanges and present it in an easy-to-understand manner. It might well be something I would recommend to a client who was coming in fresh to the online environment. The examples are weakened, unfortunately, by the rather spectacular fall of some of the sites who were defined as doing it well-- but I think that's a problem many books pre-2001 are going to have.
The book is divided into sections on concepts and strategies and provides specific value exchange models for a number of well known content sites.
Fordredor
This was a good introduction into the exploration of how content is organized for the consumer on the Web. I consider it a introduction because the depth to which the author takes us is a little shallow.
This is not meant to be a definitive answer book. The author does not claim to give you a step-by-step guide for you to follow in order to learn how to create "killer" sites. Rather, once you read his book you will understand your options as a web designer and be able to choose the best way to display a sites content given any circumstances. This book is designed for business to user content management, not B2B.
I have used this book in my classes when I lecture to my students regarding web design techniques. It is a good book for someone just looking into content management, and worth trying out.
Tantil
This boook gives a good overview for web based content business models. While there is no internet strategy that can enssure success, this book does a good job of presenting several strategies that have been employed by some of the bigger sites out there. Granted, some of these sites are struggeling and may ultimately fail, but knowing what they are doing and why they are doing it is still very valuable. This book is a good place to start for information about developing web strategies.
Steep
As a student of web content development and design and a Net user, Tomsen's concepts on the value exchange provide an insightful way to view the relationship between Web publishers (companies with a web presence) and Net users (regular Internet browsers). Although the book is six years old, the value exchange system is still worth reviewing by the book's intended audience - IT professionals and system architects, as well as students of e-commerce, web designers, and owners of mid-sized to large businesses.

The case studies are extensive and objectively presented. The entire layout of the book is very user-friendly; it contains a glossary at the end of the text as well as a mini-glossary within each chapter for unfamiliar words. Tomsen's organization of the book is also excellent as she divides the book into two sections: the first for an in-depth explanation of the value exchange system and the second for the strategies needed to maximize the value exchange. At times the reading becomes a little dull when Tomsen explains highly technical concepts and uses certain terminology. Those sections were the least accessible, in my opinion. This book needs a follow-up edition to evaluate how companies today are using the value exchange system.
Eta
I consider myself a ebusiness beginner -- I have a decent background in Web sites but don't really think I (or my company) am in any way an expert. I thought Thompson's treatment of ecommerce and Web sites was very informative. I can see where some other people who have more experience in the space might be disappointed...the book doesn't go into one aspect of content commerce very thoroughly. But it's a good informative read if you're new to e-buisiness and want to learn more about how to expand your web site in more than a posterboard. I recommend it.