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eBook Publishing for Profit: Successful Bottom-Line Management for Book Publishers download

by Jan Nathan,Thomas Woll

eBook Publishing for Profit: Successful Bottom-Line Management for Book Publishers download ISBN: 1556524625
Author: Jan Nathan,Thomas Woll
Publisher: Chicago Review Press; 2nd Rev&Ex edition (September 28, 2002)
Language: English
Pages: 304
ePub: 1127 kb
Fb2: 1961 kb
Rating: 4.8
Other formats: lrf lrf azw docx
Category: Reference
Subcategory: Writing Research and Publishing Guides

Thomas Woll, Jan Nathan.

Thomas Woll, Jan Nathan. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade.

Publishing for Profit book. Very good book for those planning to open a publishing house. Good advice and from practical to strategical this book covers several topics on the matter.

Thomas Woll Foreword by Dominique Raccah Publisher, Sourcebooks. Rev. and expanded 4th e. foreword by Dominique Raccah. p. cm. Includes index. ISBN 978-1-55652-997-9 (pb. 1. Publishers and publishing-United States-Management. W58 2010 07. '068-dc22 2009035709.

Publishing for Profit is a great book. It sits on my nightstand. Jan Nathan, former executive director, Publishing Marketing Association. This item: Publishing for Profit: Successful Bottom-Line Management for Book Publishers. I often pick it up and read parts of it again. Rod Colvin, president, Addicus Books. A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear. Customers who viewed this item also viewed.

Thomas Woll is president of Cross River Publishing Consultants

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey n Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York.

A new title P & L sheet that incorporates e-books is provided.

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

Thomas Woll is president of Cross River Publishing Consultants.

Good advice and from practical to strategical this book covers several topics on the matter. georgeslacombe, February 24, 2014.

Find many great new & used options and get the best deals for Publishing for Profit: Successful Bottom-Line Management for . Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites

Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites. All of our paper waste is recycled and turned into corrugated cardboard.

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade. This revised and expanded edition contains updated industry statistics and benchmark figures, as well as new chapters on the state of returns in the industry and ways to mitigate them, and features a chapter on electronic publishing, including e-books and print-on-demand. Highly practical, it provides forms and sample contracts as well as up-to-the-minute advice.
Comments: (7)
inform
Thomas Woll draws from a variety of publishing experiences including being a start-up publisher and years of consulting for a variety of publishing clients. He has the expertise to teach us the publishing business.
He covers the gamut of publishing. Subjects covered include defining your niche, structuring your staff, using financial projections, the editorial process, copyrights, book production, sales, more sales, fulfillment, publicity, selling subsidiary rights (a special expertise of his), direct mail marketing (another of his areas of special expertise), and (ugh) returns. I can't imagine a publisher, new or experienced, not being able to find great value in this book.
Tom gives a variety of valuable forms and charts to use for tracking data and strategic planning. We've decided to incorporate several of these into our operations. He also goes through in greater detail than I've seen in any other book the projections you need to run in order to manage your cash flow. Cash flow will make or break your publishing company. Study these sections carefully.
I speak from my own experience as a small publisher: If you're a small publisher, you need to know the information in this book. As Tom says, publishing is a tough business, and you need the competitive edge of this knowledge.
Hadadel
The first time I read this book was early in my career as a publisher. With only one book on the market, a lot of the advice didn't hit home. How hard is it to manage one title and a part-time assistant? Now with three books in print and more in the pipeline, I'm finding Publishing for Profit ever more useful. With growth in mind, I need guidelines from someone who's been there, done that. Mr. Woll's experiences with a number of publishing companies gave him a broad-based view that will be equally as helpful to companies who are reorganizing as well as to upstart companies who want to start off on the right foot. Does the single title self-publisher need this book? Not really (though if he or she is planning or dreaming of bigger things, reading this book might be educational). But the multi-title, multi-author, multi-employee publisher should take a look to see if his or her publishing system could be improved. Mr. Woll covers it all, from working with staff and authors, to managing cash flow and developing company goals.
Malodred
As a small publisher, I definitely want to get to a successful bottom-line! This book is helping Chalfont House become even more successful. It's one thing to say that a published book is working well...but show me the numbers! Publishing for Profit shows you exactly what you need to know for a Title Profit and Loss statement. Other topics demonstrated are: defining your niche, goal setting, budgeting, cash flow analysis, income statements, balance sheets, planning, contracts, distribution, marketing, advertising and publicity, and operations. Those sound like dreadful, math-filled, boring accounting topics, but Woll makes them urgently relevant.
There are 35 highly valuable forms/tables included: book sales by channel; publishing time line; organization chart; budget template; cash flows; growth rate; income statement; editorial plan; comparative book template; title p&l; contract analysis; title fact sheet; production schedule and checklist; tip sheet; book list analysis; sales tracking; marketing plan; author questionnaire; subsidieary rights forms; and book club pricing template.
Get out your highlighter, and dog-ear this book!
lets go baby
This is the best guide on publishing that I have ever read (and I've read quite a few). The author gives a realistic view of the publishing world from large publishers all the way down to one-person shops. This book is absolutely wonderful (and necessary) for anyone who is starting or running a publishing house. Small press owners/managers will appreciate the author's knowledgeable approach to establishing a business, making contracts, developing financial statements and projections for your company, planning, hiring employees when necessary and much more. If you have not worked in the publishing industry for at least five years, then I think this book is a necessity for your business. Even if you have worked in publishing for some time, I feel you will still learn many things from this book. The value added after reading this book is more than 10 times the purchase price ... easily (and I'm not prone to exaggeration).
Velan
I read this book as part of the process of starting my own publishing company. I think that if I ever expand, this book will be a great resource. As my company is so small right now, most of the information in this book was beyond what I needed.

Since many of my books are digital, I did appreciate the chapter on Electronic Publishing and Marketing, but would have appreciated more details on how to market the book and turn site visitors into book buyers.
Ndyardin
I own a small press, publishing books written by kids under the age of 15. We started out as a subsidy press and are now beginning to take some of our more successful titles into more traditional distribution.

Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press. I've already implemented several of Woll's suggestions, including per-title P&L tracking. Dessaur's introductory book is much too vague and academic...Woll's advice is practical and immediately applicable.

What I appreciated most is that the book looks at all sides of book publishing from the business angle, and specifically addresses the needs of a small press. There simply isn't another book available that covers the topic so completely.