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eBook Introduction to Mass Communication download

by Frederick C. Whitney,Jay Black

eBook Introduction to Mass Communication download ISBN: 0697085899
Author: Frederick C. Whitney,Jay Black
Publisher: William C Brown Pub; 3rd edition (October 1991)
Language: English
Pages: 664
ePub: 1910 kb
Fb2: 1682 kb
Rating: 4.4
Other formats: txt doc mbr txt
Category: Reference
Subcategory: Words Language and Grammar

Frederick C. Whitney is the author of Mass Media And Mass . Discover new books on Goodreads Introduction to mass communication: instructor's manual by. Jay Black, Frederick C. Whitney.

Discover new books on Goodreads. See if your friends have read any of Frederick C. Whitney's books. Frederick C. Whitney’s Followers. None yet. Whitney’s books. Introduction to mass communication: instructor's manual by.

Book Description William C Brown Pub, 1991. 3rd. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory GRP94467752.

Find nearly any book by Frederick C Whitney. Get the best deal by comparing prices from over 100,000 booksellers. Brown Publishers, 1988. Introduction to Mass Communication: ISBN 9780697085894 (978-0-697-08589-4) Softcover, William C Brown Pub, 1991. Mass media and mass communications in society. by Frederick C Whitney. ISBN 9780697043023 (978-0-697-04302-3) Softcover, Wm. C. Brown Co, 1975.

Introduction to mass communication. by. Black, Jay. Publication date. Whitney, Frederick C. Bookplateleaf. Books for People with Print Disabilities. Internet Archive Books. Uploaded by ttscribe1. hongkong on November 14, 2018.

Introduction to Media Communication. Introduction to mass communication. Jay Black, Jennings Bryant, Susan Thompson. Part I. Overview Chapter 1. Media Communication in an Information Age Chapter 2. Communication Process and Theory Chapter 3. Media Effects Part II. The Print Media Chapter 4. Books Chapter . (More). Учебник, рассчитанный в основном на будущих медиа-практиков, дает всестороннее рассмотрение института СМИ в междисциплинарной перспективе, в основном на примере США. Предлагаются ответы на вопросы . More).

Jay Black (Author), Frederick C. Whitney (Author). ISBN-13: 978-0697085894. Communication and Audiences. Communication is on the speaker and the speaker determines what the audiences feed back is. The communicator that is getting a point across is suppose to have a particular topic ready that is geared towards the audience. If the audience finds the speech interesting and agreeable they will notion that by clapping, nodding, and or smiling.

Introduction To Mass Communication Books. Any Pages 1-24 25-50 51-100 100+. communication as a form of human communication and the functions and components. Understanding Media and Culture: An Introduction to Mass Communication. 76 MB·3,742 Downloads. 02 MB·920 Downloads·New!

Introduction to Mass Communication. Mass Media: Processes and Effects. It contains the complete text of every point made in that book.

By (author) . ay Black, By (author) Jennings Bryant. AbeBooks may have this title (opens in new window).

Find Frederick Whitney's contact information, age, background check, white pages, criminal records, photos, relatives, social networks & resume. Introduction To Mass Communication - ISBNdb (books and publications). author: Frederick C. Mass Media And Mass Communications In Society - ISBNdb (books and publications).

Comments: (2)
Let me present some highlights that will give you a sense of how the book is put together, and you will be able to see some exerpts.

Mass communication is the means whereby mass produced messages are transmitted to large anonymous and heterogeneous masses of receivers.

Communication and Audiences

Communication is on the speaker and the speaker determines what the audiences feed back is. The communicator that is getting a point across is suppose to have a particular topic ready that is geared towards the audience. If the audience finds the speech interesting and agreeable they will notion that by clapping, nodding, and or smiling.

Print media


Newspapers generally concentrates on history, current events and future things that might go on or in affect. Most papers have been limited to specific geographic areas that inform them on what's going on in those areas. There are eight eras of the American press considered they include the colonial press, revolutionary press, political press, penny press, personal editor press, yellow journalism, jazz journalism, and the present age of consolidation. Most newspapers are owned by chains and make up to thirds of the paper. The paper is just one outlet of communication that tries to exercise freedom.


Magazines have usually been used to stress the radical changes caused by television in magazine publishing. Magazines have survived through television by specializing and appealing to smaller and more selective audiences. But as a result, those that don't consider these facts will and have failed.

Electronic media

This chapter points out the advent of television and radio which has become more popular and more of a demand it has proven to more covenant. During the depression many people became really fond of the radio systems. Some people feel that radio should be publicly owned. This is also a better advertisement for many businesses since lots of people spend plenty of time in their cars and if not having a radio is a lot cheaper than capable these days.


There are several different developments of television, which includes commercials, network television, independent and non independent, local television and also networks. This particular part of mass communication is growing at a rapid pass.

The New Electronics

Recently in time new electronics have came about. These new things include satellite, interactive two way television, videodiscs, cell phones and computers.

Persuasive media

This chapter deals with public relations and advertising. This also deals with how persuade over the media. Advertising deals with time and space paid for by an identified sponsor who is promoting ideas, goods, or services. This provides economic foundation for most of the mass media so that I addition to its persuasive function it keeps the fire burning for mass communications. The ways it differs from public relations isn't very obvious. This is like a temporary American profession. Public relations are mostly a legitimate news source that provides information that the mass media can obtain in no other way. This chapter examines the irony of this type of communications.


This chapter talks about the regulation and the law and also the media ethics and social responsibility. The regulation sheds light on an authority's type of system. This contradicts the founding fathers saying that the media is suppose to be and that we have a freedom of speech because mostly everything that is aired has some type of limitations and what and what not to say on the media.

Media ethics and social responsibility was another topic discussed. It focuses on ethics and responsibility and its freedoms that come along with it. The question is who has the right and the duty to prevent the media from issuing biased propaganda, misleading advertisement, anti social programming, and the like. Many people feel like it is the government's job and others feel like it is interest groups that have control over these ordeals. Many people want stronger ethics for journalist. There are many disagreements about what are defined as proper ethics for the media.


This book has basically described the different types of mass communication that goes on and also it's who controls all of this type of behavior. Although these things are our mass communicators at the moment I'm sure with time all of our ways of communication are sure to change.
Professors Black and Whitney provide an excellent overview of the early development of the various media outlets. Chapters are devoted to various media delivery systems. The book is easy to read and clearly documented. Since it is largely historical in nature most of its content is still valid. Illustrations add to its effectiveness.
I have used this book in courses I've taught and have found it to be a good choice for introductory classes. Chapter summaries aid in focusing on the key points. I recommend the book for anyone interested in knowing more about the evolution of media and its audiences.