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eBook Strategic Planning in Higher Education : Theory and Practice download

by Robert A Sevier,Robert A. Sevier

eBook Strategic Planning in Higher Education : Theory and Practice download ISBN: 0899643566
Author: Robert A Sevier,Robert A. Sevier
Publisher: CASE Books; 1st edition (January 2001)
Language: English
ePub: 1128 kb
Fb2: 1944 kb
Rating: 4.1
Other formats: lrf lrf txt lit
Category: Other

Strategic Planning in Higher Education : Theory and Practice Spiral-bound – January, 2001. by Robert A Sevier (Author), Robert A. Sevier (Author).

Two such concepts, institutional planning Mintzberg, 1994; Sevier, 2000). An analysis of the state of higher education, where institutions aggressively pursue talented students, wealthy donors, foundation and corporate dollars, is evidence that administrations have embraced marketing and made it a component of their overall planning efforts.

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Robert K. Toutkoushian Institute of Higher Education . Toutkoushian Institute of Higher Education, University of Georgia, Athens, GA, USA. Rachelle Winkle-Wagner Educational Leadership and Policy Analysis, University of Wisconsin, Madison, WI, US.

This book contains theoretical background and provides information to assist administrators engaging in strategic planning for institutions of higher education. Strategic planning must be systematic; it involves choosing specific priorities and making decisions about short-term and long-term goals. Sevier, Robert A. This book contains theoretical background and provides information to assist administrators engaging in strategic planning for institutions of higher education.

Select Format: Spiral-bound. ISBN13:9780899643564. Release Date:January 2001.

Continuing education is hot, and expected to get hotter. There are only four growth markets in higher education: students of color, adult students, part-time students, and international students

Continuing education is hot, and expected to get hotter  . There are only four growth markets in higher education: students of color, adult students, part-time students, and international students. And of these four markets, programs directed at adult or part-time students show the greatest potential for growth. On many campuses, these two audiences are served by a single entity: continuing education. For the sake of clarity, I'll focus on continuing education students who are adults, are likely working or have been displaced because of the economic downturn, or are homemakers. I am not specifically addressing graduate students.