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eBook Longaberger: An American Success Story download

by Tami Longaberger,Dave Longaberger

eBook Longaberger: An American Success Story download ISBN: 0066621054
Author: Tami Longaberger,Dave Longaberger
Publisher: Harper Collins; 1st edition (March 6, 2001)
Language: English
Pages: 234
ePub: 1343 kb
Fb2: 1687 kb
Rating: 4.7
Other formats: mbr azw doc lit
Category: History
Subcategory: Americas

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. His vision, his unorthodox business methods, and his belief in people resulted in the creation of one of the largest and most successful private companies in America.

Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy.

As Dave himself admits in this moving and compelling memoir, he was an unlikely success story. In addition to having epilepsy and a stutter, Dave suffered from a learning disorder, finally graduating high school at the age of twenty-one. Yet, he ran two profitable businesses, a restaurant and a grocery store -- which, to the horror of bankers and friends, he then sold in order to finance his struggling basket company.

Dave was a business maverick who only let adversities make him stronger and more versatile. He became renowned for his managerial skills -- and his sense of humor. More than once he started a food fight at a company event or launched a wild idea -- like the basket-shaped headquarters building -- that just happened to work perfectly.

This engaging story shows how Dave Longaberger shared his life and unconventional business sense to create what is now the $1 billion-in-sales Longaberger Company. Join him on his journey as he takes his own unique route to success. Learn about the many original and highly unusual management practices that not only contributed to the strength of the Longaberger enterprise but can make any business run more profitably. Follow Dave's example and develop the entrepreneurial skills necessary for business success.

Longaberger: An American Success Story is an affirmation of the American values of independence, hard work, and business ethics. Inspirational as well as informative, this is a moving portrait of an enterprise and an entrepreneur, both of whom are loved and revered by the thousands of people whose lives they have enriched.

About The Longaberger Company

From a bare-bones beginning with a handful of part-time employees in 1972, Longaberger today, under the leadership of president and CEO Tami Longaberger, employs some 8,700 people and inspires some 70,000 independent sales associates across the United States. The Longaberger Company has a sprawling campus of office facilities, production plants where basket makers create more than 40,000 high-quality baskets every day, and tourist attractions in and around central Ohio.

Comments: (7)
TheFresh
Not a bad read. A very good business book on how to treat employees. Crying shame that the company that Dave longaberger built is basically gone now in 2016 and his family is no longer involved. I heard the basket building is being foreclosed on as well.
komandante
If a book's name is success story it will not be a business textbook to explain business strategy or corporate finance. In this book you can see the optimism (which we need right now), persuasion(every entreprenuer needs), and a soft touch to people ( key element to create successful business). So as you understand this book do not make you understand hard business issues but make you understand that the realization of dreams are not restricted to business educated people... It shows you a person who has learning disabilities can create a company of 1 billion dollar worth... it shows you the importance of caring customers and touching customers and caring their families...
So people who needs business books they need to go text books not success stories... ... if i need a screwdriver and if i get a hammer, hammer will be useless for me but this does not change the effectiveness of the hammer for the person who needs it... so only problem is the person who selects it...
thanks
Shakagul
Very inspiring story of someone who made it big with just hard work and great people skills. Easy read. Liked it so much I sent a copy to my brother.
Qutalan
If there was ever a book that needed a follow-up, this is it. With the death of Dave Longaberger in 1999, the company attitude toward its employees changed. Some employees were layed off and replaced with people from temporary services. Daughter, and company president, Tami Longaberger build herself a multi-million dollar home. As sales and the economy began to fall, various company assets were sold off. Tami Longaberger put her home up for sale for 15 million dollars. With the exception of Tami Longaberger, a succession of company presidents all lasted an average of less than one year. By 2014, several suppliers had filed suit for non-payment. In July 2014, the workforce was down to less that 5% of their former level. In October, it was announced that their basket shaped headquarters building was available for lease. Dave Longaberger’s lasting legacy to the community may be his decision to rebuild the interior of the Midland Theatre, which was on the fast track to demolition. It has become a venue for concerts and shows in downtown Newark, Ohio. Tami Longaberger has since resigned as president of the company. By mid-July 2016, the remaining Longaberger employees will leave "The Big Basket" (the basket shaped headquaters building) which has been described as "deteriorating." In late September 2016, Licking County gave Longaberger two weeks to pay over $600,000 in back property taxes on "The Big Basket" or they will begin foreclosure proceedings. In March 2017, The Licking County Prosecutor’s Office announced that the basket shaped headquarters building was set for foreclosure by the end of the month. JRJR Networks, which now owns the Longaberger company asserts that it is not responsible for the property taxes and has filed a lawsuit against Tami Longaberger accusing her of “failing to disclose million of dollars in tax liabilities when [they] bought the Longaberger Company in 2013.”
Pettalo
This is a remarkably heart-warming business book.
The Longaberger company's mission is "to stimulate a better quality of life" and that's just what it has done since being founded by Dave Longaberger and his family in 1973. The obvious products of the company include high quality hand-made baskets and pottery, but the family has always sought to improve life for everyone associated with the company, including the community where it is based.
The book is an autobiography of his life, and an official history of the company. Mr. Longaberger passed away on St. Patrick's day in 1999, and the book was taken through final editing by others. The company continues under the leadership of his older daughter, Tami, as CEO. His younger daughter, Rachel, heads the Longaberger Foundation.
Mr. Longaberger was a simple man in many ways who was deeply committed to other people. This book should be evaluated as a portrayal of his ideals and practices, rather than as a typical autobiography.
I was reluctant to grade the book down at all, because clearly Mr. Longaberger and his company both deserve more than five stars. The book does wander more than necessary, and the management advice is hard to absorb because there is so much of it.
Anyone can and should be inspired by this story. It is a modern real-life saga of the American Dream fulfilled.
One of 12 children, he grew up in a decent, hard-working, but poor family. Saddled with a stutter, epileptic seizures until he was 12, and a learning difficulty that kept him in high school until he was 21, Mr. Longaberger saw setbacks as simply a way to prepare him to accomplish more. He always had his eyes open for opportunity and was willing to put his full efforts and resources behind his ventures. He succeeded because others believed in him.
As a man without much book education, he more than made up for that by being a student and fan of people. "Any success I may have had I credit to this . . . principle: look, think, and do." He felt that others had a lot to teach him, if he would only listen and pay attention. But he had to follow through on the advice, or he would lose their respect and the opportunity to improve. One of the many times this paid off was when Ms. Charleen Cuckovich came to him in 1977 and asked if she could sell his baskets direct after seeing them languishing in a store on consignment. This was the beginning of the change in distribution to at-home parties that led to the company's eventual success.
People trusted him all his life. His first basket weavers worked for 10 months before he could pay them. A neighbor co-signed a loan at the bank without being asked so he could buy one of his first businesses. An IRS agent decided not to close him down when Longaberger fell behind in paying the company's payroll withholding taxes. When the company almost failed in 1986, everyone rallied behind the cuts he had to make in commissions, employment, and spending.
Clearly, Mr. Longaberger (who was known informally as "Popeye") was one in a million. He lived his life by the Golden Rule. He also liked to put a bit of fun into his business. The pranks he pulled on his customers and employees will keep you chuckling. I'm sorry that I never had a chance to meet him.
Anyone who is thinking about starting up a business should read this book. It is the most accurate portrayal that I have read about the very real problems and opportunities of starting up or buying a business.
The book is full of what will seem like cliched statements. You should focus on what he did in the examples for drawing your conclusions, rather than on the aphorisms. "I've always competed with myself to do better." He clearly did. He also put others ahead of himself. "I'm the first to take blame . . . and the first to give credit . . . ."
Perhaps his best business advice is the following. "Most things in life are not so difficult. You just have to work to keep them simple." Almost everyone I see violates this important principle.
As for faith, Mr. Longaberger never doubted he would succeed. When he didn't see a way out in 1986, he brought his daughters together and asked them what else could be done. Within hours, the outline of a rescue plan was complete. "If you're truly determined, there's no limit to what you can accomplish."
As for trust, Mr. Longaberger always treated everyone like his own family. To encourage his restaurant employees, he would have them count the cash at the end of the day to see how they were doing. Most people won't let anyone but the family anywhere near cash in a small business. His values were "integrity, honesty, standing on our word, being respectful of others, treating people right, and understanding our customers and . . . associates."
After you read this book, I suggest you think about how your work matches your values. If you don't like what you find, either get those values changed in your workplace or find somewhere to work that does match your values.
Do good, whatever else you do.