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eBook Packaging Research in Food Product Design and Development download

by Michele Reisner,John Benedict Lawlor,Rosires Deliza,Howard R. Moskowitz

eBook Packaging Research in Food Product Design and Development download ISBN: 0813812224
Author: Michele Reisner,John Benedict Lawlor,Rosires Deliza,Howard R. Moskowitz
Publisher: Wiley-Blackwell; 1 edition (September 15, 2009)
Language: English
Pages: 280
ePub: 1398 kb
Fb2: 1881 kb
Rating: 4.8
Other formats: azw txt rtf mobi
Category: Engineering
Subcategory: Engineering

She is the author of more than 40 scientific publications on sensory evaluation and consumer studies on consumer expectation, packaging effects on consumer product perception, and attitude towards new technologies.

FREE shipping on qualifying offers. His previous books in this series deal with the evaluation and optimization of products and of concepts, respectively. Howard R. Moskowitz, PhD, is president and CEO of Moskowitz Jacobs In. White Plains, NY, a firm he founded in 1981.

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Howard R. Moskowitz, Michele Reisner, John Ben Lawlor, Rosires Deliza(auth. File: PDF, 1. 9 MB.

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and “how to” business methodology with a detailed treatment of the different facets of concept research.