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eBook Church Marketing 101: Preparing Your Church for Greater Growth download

by Richard L. Reising

eBook Church Marketing 101: Preparing Your Church for Greater Growth download ISBN: 0801065925
Author: Richard L. Reising
Publisher: Baker Books (January 1, 2006)
Language: English
Pages: 208
ePub: 1358 kb
Fb2: 1494 kb
Rating: 4.1
Other formats: mobi azw docx lit
Category: Christian Books
Subcategory: Churches and Church Leadership

Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context.

Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book. 16 people found this helpful.

Church Marketing 101: Preparing Your Church for Greater Growth. by Richard L. Reising. The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out.

The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Church Marketing 101 book. Goodreads helps you keep track of books you want to read. Start by marking Church Marketing 101: Preparing Your Church for Greater Growth as Want to Read: Want to Read saving. Over 90 percent of all Christian churches in the United States. Start by marking Church Marketing 101: Preparing Your Church for Greater Growth as Want to Read: Want to Read savin. ant to Read.

Over 90 percent of all Christian churches in the United States have fewer than 200 members The problem, says church marketing authority Richard Reising, is that most churches should not be doing.

Over 90 percent of all Christian churches in the United States have fewer than 200 members. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion.

The problem, says church marketing authority Richard Reising, is that most churches should not be doing . No commitment, cancel anytime.

Church Marketing Labs is a great place to go for tips, helpful resources and inspires me in my work to reach people . Church Marketing Labs has been incredible ry week that is helpful for the church.

Church Marketing Labs is a great place to go for tips, helpful resources and inspires me in my work to reach people outside of our Sunday and Midweek service. If you want to do social media the right way, make sure to stay tuned to Church Marketing Labs. The guy is a marketing beast and really knows his craft. If you’re in marketing or communications in a church, or you’re a pastor who wants to know how to grow his church in a digital age, then you need to soak in everything Alejandro says.

Demystifies basic marketing principles for churches and evaluates biblical principles for outreach so ministries can uncover and fix roadblocks that keep them from reaching out.

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Comments: (7)
Ballagar
Purpose:

To provide powerful insights and case studies from real churches today for strategically evaluating and strengthening our connections to the communities around us. It is his intent to provide us with the “fundamentals” of marketing so we can apply them, thus the title “Church Marketing 101”.

Content:

• What is church marketing?

• How marketing effects every area of your church?

• How to perceive the community’s perception of your church?

• How to understand your target audience?

• What are the fundamentals of growth?

• How to create an atmosphere that fosters growth?

• What are the marketing secrets of the “Big Boys”?

• What is meant by a “branding iron”?

• How to determine God’s vision for your ministry?

• How to put all of this together?

Analysis:

Church marketing has been viewed by many as “selling God”. This is clearly not the author’s intent. He suggests we use communicating or connecting instead of marketing if this term causes us stumble. He explains the biblical basis and charge for marketing along with helping us understand the science of “perception”.

Application:

Who will benefit from this book?

The pastor as ministry architect and those that assist him with engineering the ministry design.

How will they benefit from this book?

It will instruct you and your team to design your ministry with a perception management approach.

Where does this book fit in the process of ministry design?

This is one of a number of approaches to ministry design. The approach is focused on management of perception. It requires the ministry to be sensitive to how others, inside and outside the church, see us. It has been argued that “perception is reality”. What road blocks of perception have you erected that are hindering others from clearly seeing Christ and hearing the gospel?
Ce
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better.

Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.
Jack
I've been in Marketing for almost 17 years; 13 of it as an executive leading a team of extremely talented people. Bottom line, read this book! Richard has a talent for writing marketing strategies at an introductory level that anyone can immediately understand, making this book a very valuable resource to church leadership. I also found his biblical insight to marketing very insightful.

Buy this book; it is a great investment!
Ranenast
For those interested in pin-pointing some of the modern trends in successful church venues. This book is insightful. Short of hiring a PR person for the church or ministry, this book is a great directional tool in putting your best foot/face forward for success in working with people/the church as well as the unchurched visitors in the 21st century.

Basically saying first impressions are everything and talks about ways to accomplish this. Not so much image as best face and in my opinion not any cheesier than "Write(ing) the vision on the wall that all may see and fun with it." It is scriptural. Visual fortification is scriptural and effective. Great resourse.
Dianaghma
Very quick read. I was not more than a couple of pages in and I could see our church. Richard wrote a book just for us! I have since passed the word and others are enjoying this book also. A must read if your church is in a time of change, seeking the Lord's direction and in planting a vision for growth. So, in short this book is written for every leader, minister and active church member in the United States.
Tolrajas
I liked this book and would recommend it as a good primer for churches and individuals wanting to understand the basics of communications planning. One thing I really liked about this book is that there is logical development throughout--it isn't random or rambling and I don't have to understand the author's thinking to follow. It is written so I can understand.

I like the Biblical references throughout the book. The author has a corporate background, so there is credibility there. I think churches wanting to understand how proper marketing can help them impact their communities would really benefit from this read.

In the chapter on connecting with the community, Reising offers a section on obstacles to church members asking their friends to come to church. I felt very connected to this section as there have been churches I have attended in the past where I would never invite a friend to for many of his reasons. It's a great wake-up call for churches to look at this and see how they might be coming across to visitors.

There is a little bit of everything in this book and it is well organized and at a level where a beginner can understand. The book lives up to its title.