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eBook A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need (Design Field Guide) download

by Ken Visocky O'grady

eBook A Designer's Research Manual: Succeed in Design by Knowing Your Clients And What They Really Need (Design Field Guide) download ISBN: 1592532578
Author: Ken Visocky O'grady
Publisher: Rockport Pub (October 1, 2006)
Language: English
Pages: 192
ePub: 1802 kb
Fb2: 1836 kb
Rating: 4.6
Other formats: docx lit mobi doc
Category: Art and Photo
Subcategory: Graphic Design

She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University

By engaging in competitive intelligence. She is also co-founder and principal of Enspace Inc. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

Visocky O'Grady fills a void in the design literature with this manual

Visocky O'Grady fills a void in the design literature with this manual. While there are many things I wished this book had covered, It is definitely deserves a careful read by anyone in design. There were some n oticeable omissions, such as direct client interviews and survey design.

What others are saying Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, Elizabeth Sandridge.

What others are saying. Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, Elizabeth Sandridge. What others are saying.

ISBN 13: 9781592535576. Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (. and has been teaching at Cleveland State since the spring of 1999.

Books to read as a Graphic designer? Ep27/45 - Продолжительность: 10:15 Gareth David Studio Recommended for you. 10:15. Making a Solenoid Boxer 4 Engine - Продолжительность: 19:57 Maker B Recommended for you.

Associate professor Jenn Visocky O'Grady is a graduate of the Kent State University visual communication design program (BS, & MFA), and has been teaching at Cleveland State since the spring of 1999. She is also cofounder and principal of Enspace Inc. He holds his BS/MFA from Kent State University

by Visocky O'Grady, Jennifer, O'Grady, Ke. QUALITY used book is in GOOD condition.

by Visocky O'Grady, Jennifer, O'Grady, Ken. Recommend this! Marketplace Prices.

Jennifer Visocky O'Grady, Ken O'Grady. By engaging in competitive intelligence, customer profiling, color and trend forecasting, et. designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure.

FREE super saver shipping on qualifying offers. By engaging in competitive intelligence.

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.
Comments: (7)
Gldasiy
This is a nice summary, but it is for GRAPHIC design and NOT industrial design. The web page said nothing about this being a research manual for GRAPHIC design only.
Ishnjurus
This is wonderful and I am enjoying it. The misconception is that people design off of the tops of the heads and not fully understand the research that most be done way before any kind of designing can actually take place.
Keramar
100% recomended!
Kulwes
I took this book out of the library first and found it really helpful in planning the research phase of my design projects. After I had read the first chapter I decided it could be part of my permanent collection. The first chapter gives a lot of techniques and research methods (some known others not so much)and explains briefly how they work. The second chapter explains how to use and combine all these methods into one or several strategies for better preparing the research phase of a design project and making the research more accurate. The third chapter explains how to adapt these methods to especific projects and tailor them according to your own needs. Finally, chapter 4 gives yet, more examples and case studies of research driven projects from well known companies and organizations. Overall I think this book communicates a clear basic idea of what research driven design is and helps designers better gather and use real hard data to use in their projects.
Ienekan
Book looks great!
Hra
Great beginner's guide. To the point, easy to understand and very well structured.
Vertokini
I had to buy this book for a Design Research class. I like the simplicity of the book and the information it contains. The authors dont bogg the reader down with a bunch of advanced technical terminology. I think this is a GREAT book for anyone just starting to get into design research. Its clear, consise and an all around good read. I've taken a few classes with Ken Visoky-O'Grady and he's an amazing professor. I think the book is a great first attempt and would be an asset for any young designer.
The text is straightforward and concise. The examples are great. My only complaint is that the book doesn't lie flat when opened, so I had it rebound with a spiral binding at FedEx for $2.